Entercom operates WTPT (93.3 FM), WSPA (98.9 FM), WROQ (101.1 FM), WYRD (106.3 FM), WFBC (93.7 FM), WORD/WYRD (950/1330 AM – ESPN Upstate) and WFBC-HD2 (96.3 FM) out of its Greenville office. Entercom Upstate also carries Clemson Tiger sports and Carolina Panther football.
“To our listeners and advertisers, I don’t expect any significant changes,” said Steve Sinicropi, general manager of Entercom Upstate. “Once the deal closes, who knows?”
According to a news release, the merger will create a company with pro forma revenues of nearly $1.7 billion annually, based on both company’s individual trailing 12 month revenues. The tax-free merger will result in a combined company named Entercom with its headquarters in Philadelphia. Under the terms of the merger, CBS Radio shareholders will receive 72% of all outstanding shares of the combined company while Entercom shareholders will own 28% of the combined company.
“Entercom is a superbly run company, and together with CBS Radio’s powerful brands and remarkable people, we are creating an organization that will be even better positioned to succeed in this rapidly evolving media landscape,” said Leslie Moonves, CBS Corp. chairman and CEO, in the release.