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CBS Radio to merge with Entercom

Even with KDND out of the picture, Entercom and CBS has to decide which Sacramento station is worth keeping. They have some good properties that rival broadcasters would kill for.
 
only1moore said:
Even with KDND out of the picture, Entercom and CBS has to decide which Sacramento station is worth keeping. They have some good properties that rival broadcasters would kill for.
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You have to ask yourself why would a major company want to enter market #28....knowing they're going to get their fannies kicked by iHeart and Entercom.
 
From a quick look, I see the conflicts in Miami and Seattle.

Miami has two sports outlets; CBS's WQAM 560 (the dominate station of the three sports outlets here; the other is iHeart's WINZ 940, the lowest rated), and Entercom's WAXY 790. One has to go, obviously. The "speculation" is that Entercom's low rated Alternative outlet, 104.3 The Shark, would be blown up to make way for -- WAXY 104.3 "The Ticket,"

In Seattle, same deal, only with the Country format. CBS brings KMPS FM 94.1 and Entercom bring KKWF 100.7 The Wolf. KMPS is #13 with an overall 3.4. KKWF if #21 with an overall 2.3. So, it's obvious one has to go . . . .

Entercom Miami made an announcement in the Business News down here, about three weeks before this merger broke. They are moving from North Miami, near the county line, to the center of Downtown Miami into all new studios/office. Of course, makes sense NOW: they needed the space to add the three CBS outlets and their current digs are at full capacity. We'll end up with two abandoned broadcast facilitates across the street from each other in North Miami, with the CBS and Entercom buildings.

I did read in one of the trades, because Sacramento needs to be divested, that it's possible (speculations) that Alpha would swoop in and trade off their West Palm Beach properties (ironically, old CBS properties) to get a hold of a CBS or Entercom property in the market? That speculation made because of Alpha's recent aggressive expansions.

Opps, spoke too soon: just seen that Entercom voluntarily handed over Sacramento's 107.9, The End.
 
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Neil Joel said:
Miami has two sports outlets; CBS's WQAM 560 (the dominate station of the three sports outlets here; the other is iHeart's WINZ 940, the lowest rated), and Entercom's WAXY 790. One has to go, obviously. In Seattle, same deal, only with the Country format. CBS brings KMPS FM 94.1 and Entercom bring KKWF 100.7 The Wolf.

KMPS is #13 with an overall 3.4. KKWF if #21 with an overall 2.3. So, it's obvious one has to go . . . .
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You forget that CBS has owned two competing all news stations in NYC for almost 25 years. Both remain successful both in ratings and revenue. So there's no reason why you can't retain two stations in the same format. It gives you 100% of that audience, rather than sharing it with a competitor. Cumulus has that situation now in Dallas and Nashville. Steel City has that situation in Kansas City.

Conflicts have nothing to do with format. These decisions will be made on two points: Revenue and quality of signal. The first being most important.
 
Neil Joel said:


Miami has two sports outlets; CBS's WQAM 560 (the dominate station of the three sports outlets here; the other is iHeart's WINZ 940, the lowest rated), and Entercom's WAXY 790. One has to go, obviously.
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Why? As Big A says,CBS operates two News outlets in New York city, so having more than one station in a format does not mean one "has" to go.

If the revenue does not support two same-format stations, then one will get a new format. Given the limitations for successful AM formats in a market the size of Miami, that means either talk or sports

If one changes, it will be for economic reasons. And it does not have to be sold.
 
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Neil Joel said:

Miami has two sports outlets; CBS's WQAM 560 (the dominate station of the three sports outlets here; the other is iHeart's WINZ 940, the lowest rated), and Entercom's WAXY 790. One has to go, obviously. The "speculation" is that Entercom's low rated Alternative outlet, 104.3 The Shark, would be blown up to make way for -- WAXY 104.3 "The Ticket,"

In Seattle, same deal, only with the Country format. CBS brings KMPS FM 94.1 and Entercom bring KKWF 100.7 The Wolf. KMPS is #13 with an overall 3.4. KKWF if #21 with an overall 2.3. So, it's obvious one has to go . . . .
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Not necessarily. WAXY 790 and WQAM 590 were both making a ton of money, especially when you consider neither is particularly viable as anything other than sports or talk, a few years ago. I'm guessing the situation hasn't changed much.

You're more likely to see changes in Seattle at KKWF since it performs mediocrely, but don't be surprised if you see Bonneville or Hubbard swap out of Phoenix or St. Louis for Entercom's excess. Neither will swap prime properties for crumbs. Both would likely want at least KMPS. We've also seen this scenario play out before. Entercom sent its highest billing Denver property to Bonneville for KSWD, and Bonneville forced Emmis to dump WIL and WKKX for KZLA in 2000.

Opps, spoke too soon: just seen that Entercom voluntarily handed over Sacramento's 107.9, The End.
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Entercom will likely just replace KDND with KYMX or KNCI, though it could take a lower rated CBS property depending on what potential buyers offer.
 
Kent said:
You're more likely to see changes in Seattle at KKWF since it performs mediocrely,
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It may be mediocre now, bit at times it's beaten KMPS. And even a mediocre country station can make a ton of money. If they can control both country signals, they can own that demo, which is a powerful place to be. As I said, Cumulus is doing it now in Dallas.
 
Absolutely. I wouldn't be surprised to see Bonneville get both KMPS and KKWF and keep both country. Not sure if country goes quite as far in Seattle as it does in Dallas, but 100.7 has been country for a dozen years. So, it's probably still making at least decent money.
 
Why? Is 106.5 a lucky number?
 
PTBoardOp94 said:
Why? Is 106.5 a lucky number?
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106.5 is Entercom's most poorly performing station in Sacramento. Moving The End, a much more successful format, there makes good sense. Entercom had previously hinted it would divest the CBS cluster in Sacto while keeping its current portfolio. Some people have speculated it would hold onto KHTK 1140 while divesting KIFM 1380 with the CBS cluster because of KHTK's play-by-play rights and significantly better signal.

I speculate Entercom will likely replace 107.9 with one of the current CBS stations, probably either KYMX or KNCI. However, it's possible Entercom would accept a more middle of the pack performer or none at all depending on what the buyer of the excess in Sacto is willing to pay or give up. I doubt being at the FM cap in Sacramento means all that much to Entercom when it's planning on roughly doubling both its size and its revenue.
 
Kent said:
Absolutely. I wouldn't be surprised to see Bonneville get both KMPS and KKWF and keep both country. Not sure if country goes quite as far in Seattle as it does in Dallas, but 100.7 has been country for a dozen years. So, it's probably still making at least decent money.
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KMPS bills about 50% more than KKWF. KMPS is about 4th or 5th in market billings, while the other is not in the top 10.
 
Kent said:
Not necessarily. WAXY 790 and WQAM 590 were both making a ton of money, especially when you consider neither is particularly viable as anything other than sports or talk, a few years ago. I'm guessing the situation hasn't changed much.
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In 2015, WQAM outbilled 790 AM by about four to one.
 
Kent said:
106.5 is Entercom's most poorly performing station in Sacramento. Moving The End, a much more successful format, there makes good sense. Entercom had previously hinted it would divest the CBS cluster in Sacto while keeping its current portfolio. Some people have speculated it would hold onto KHTK 1140 while divesting KIFM 1380 with the CBS cluster because of KHTK's play-by-play rights and significantly better signal.

I speculate Entercom will likely replace 107.9 with one of the current CBS stations, probably either KYMX or KNCI. However, it's possible Entercom would accept a more middle of the pack performer or none at all depending on what the buyer of the excess in Sacto is willing to pay or give up. I doubt being at the FM cap in Sacramento means all that much to Entercom when it's planning on roughly doubling both its size and its revenue.
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http://www.sacbee.com/news/local/article130697129.html

SacBee reports that Entercom surrendered 107.9 FM's Sacramento license for 2 reasons one to get the CBS Radio Deal started and two to resolve a scandal a decade ago involving the 2007 staff at KDND Sacramento over the death of a contestant.
 
Radio Disney has a deal with CBS Radio to air their signal on HD2 channels, but because CBS Radio will be Entercom soon, will Disney have to get involved in this merger?
 
Jonathan7157 said:
Radio Disney has a deal with CBS Radio to air their signal on HD2 channels, but because CBS Radio will be Entercom soon, will Disney have to get involved in this merger?
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No. Either the agreement was drafted such that it ends with a buyout of CBS Radio, or it was drafted such that it will continue. In either case, Disney doesn't need to do anything.
 
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