Mix 93.3 Kansas City.
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Thread: Mix 93.3 Kansas City.

  1. #1

    Mix 93.3 Kansas City.

    Does anybody listen to this station? It seems over the past years (and even months!), there's been a lot of changes both "behind the scenes" with Ponch leaving as PD to sound of the station. Your thoughts?

  2. #2
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    Quote Originally Posted by tall_guy1 View Post
    Does anybody listen to this station? It seems over the past years (and even months!), there's been a lot of changes both "behind the scenes" with Ponch leaving as PD to sound of the station. Your thoughts?
    It is second in 18-49 women and 4th overall in 18-49, based on a multi-book average.

    It is also the second highest billing station in the market.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  3. #3
    Quote Originally Posted by DavidEduardo View Post


    It is second in 18-49 women and 4th overall in 18-49, based on a multi-book average.

    It is also the second highest billing station in the market.
    Out of curiosity, how do you know that?

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    Quote Originally Posted by tall_guy1 View Post
    Out of curiosity, how do you know that?
    By looking at the ratings and industry data available to subscribers of certain databases.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  5. #5
    Quote Originally Posted by DavidEduardo View Post


    By looking at the ratings and industry data available to subscribers of certain databases.
    What databases do you look at?

  6. #6
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    Quote Originally Posted by tall_guy1 View Post
    What databases do you look at?
    Besides Nielsen subscriber data, there are a number of sources for station data ranging from BIA to the Inside Radio database service. All are paid and all are expensive.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  7. #7
    Quote Originally Posted by DavidEduardo View Post


    Besides Nielsen subscriber data, there are a number of sources for station data ranging from BIA to the Inside Radio database service. All are paid and all are expensive.
    And all, I assume, are unavailable to people who aren't in the business, either radio or advertising, even if they could afford to pay double the going rate?
    Too bad Vladimir Putin and Julian Assange aren't radio geeks. They'd have those databases hacked and posted to the internet in no time!
    Last edited by CTListener; 01-03-2017 at 10:02 AM.

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