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Doesn't Kiss in Hartford reach Springfield?
Yes, but it's not a Springfield station and Springfield advertisers don't budget for it. They buy ads on the two in-market ACs. Also, the WKSS signal becomes marginal very quickly as you go north, meaning no listeners in Holyoke, Northampton, Amherst and Deerfield. Does the market really need a CHR? The two ACs combined for a 14.7 in the latest 12+ beauty pageant. Unfortunately, the numbers for WKSS in Springfield are not made public, but since the signal isn't city grade and the station doesn't tailor any aspect of its presentation to Springfield, I'd imagine the audience there is inconsequential. Besides, if iHeart dumps Hot AC on 'HYN for full-blown CHR, wouldn't that just hand over a bunch of WHYN's current 35-54 listeners to Cumulus's WMAS with no listener defections coming the other way?
Springfield's demographics might not favor CHR. It's an older market, generally, but also has a strong, if transient, college student presence, so you have two ACs, a classic rocker, an AAA, an active rocker, a country station, even a smooth jazz station. Its primary public radio station plays classical music most of the day. No urban of its own, but WZMX Hartford covers the market with a much better signal than WKSS. The Hispanic population -- considerable, but still largely an economic underclass -- is served by a motley assortment of AMs and LPFMs, and probably doesn't represent an inviting target for an English-language CHR in the first place. Where is it written that every market must have a CHR?