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Latest Radio Ratings
- Thread starter Dr Wayne
- Start date
staggmovie
Star Participant
I don't know how you think that they are doing well when they only have a 2.4 rating, there are a lot of radio stations with much better ratings, even ones with a 6.2 rating or more and only 3 stations having those ratings, and no surprise WBBM is one of them. Even with the repeated news broadcasts in less of breaking news I don't know why anybody likes to listen to them, since they repeat pretty much the same thing every 10 minutes. In less of course the Chicago Bears have a game to play.
The past few days have hardly been slow news days, but that's not covered in this ratings period. WBBM has consistently performed well in the ratings, and does not repeat the stories every 10 minutes. Headlines get repeated once every 15 but the stories themselves only get reported twice an hour. WBBM is a valuable resource for driving through Chicago with it's frequent traffic reports. Whenever someone I know is driving through Chicago on one of the many highways, I strongly urge them to tune into WBBM just so they know what they're getting into as they approach the city.
Nobody in Chicago has a 6.2 rating. Not even a 2.4 rating, in fact.
staggmovie
Star Participant
Nobody in Chicago has a 6.2 rating. Not even a 2.4 rating, in fact.
Well if that is a fact DavidEduardo then how are the numbers that are listed for each of the stations are figured?
Well if that is a fact DavidEduardo then how are the numbers that are listed for each of the stations are figured?
staggmovie
Star Participant
Well it does show you how much I like to listen to them, not at all because all I am aware of in less there is a breaking news story or something that breaks they repeat the same stuff over and over every 10 minutes
The published numbers are "shares" of the total radio listening audience, not "ratings" which is the percentage of the 6+ universe.
A station with a 6.2 share has a "rating" of about 0.6.
G
Groove1670
Guest
So could this be classified as fake news. 
So could this be classified as fake news.
Actually, it is just a misunderstanding of the meaning of "rating" and "share".
When I used to do presentations for sales departments in different markets, I had two "trick" questions:
1. What is the rating for the #1 station?
2. What percentage of radio listening takes place in the car?
On #1 I'd usually get something like a 5 or a 6, depending on the market. The real number is around a 0.5 to 0.6. This would open up a discussion of "persons using radio" and a better understanding of how many people are actually listening at any given time.
On #2 I would get anywhere from 50% to 75%. The actual number is more like 33%, except in New York City where it is closer to 25%. That helped sellers to know that they could sell the more ubiquitous nature of radio. But that was some years ago, and in-home OTA radio listening is declining as people use their smartphone as a radio and many don't even have a stand-alone radio any more.
Just checked... WLIT has a 0.5 rating for the December book.
staggmovie
Star Participant
You can look at it that way
And ad agencies do exactly that. They buy ratings, not share.
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