Another New Urban Station 92.3/96.7 ???
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Thread: Another New Urban Station 92.3/96.7 ???

  1. #1

    Another New Urban Station 92.3/96.7 ???

    The Beat? Real? Whatever the name, the Gods over at iHeart are flipping MIA 92.3 and 96.7 (Radio 105.7 simulcast) to an Urban station according to Mr.Ho at AJC. All indications look to be promising considering The Breakfast Club was pulled from STREETZ 94.5 all of a sudden. By the way, that morning show is still on in Charlotte at STREETZ 103.3, Steve Hegwood's other station so the writing is on the wall that this was definitely an iHeart move to pull the show here in ATL.

    Is this a great move? As much as I love Hip-Hop and R&B I'd say no. iHeart has waited too long for the opportunity to go Urban here in Atlanta. 3 Urbans, 3 Urban AC and the 2 Old School Hip Hop stations already exist here. I would predict iHeart could skew this new station Urban Contemporary to shave V103 down from the top. iHeart has ownership in The Breakfast Club Morning Show along with Keith Sweat's "Sweat Hotel" night show which is aimed at adults playing slow R&B songs. That show is not currently aired here in Atlanta so why not throw it on now. Most iHeart Urban stations run the voice track package with Breakfast Club in the AM and jocks from other stations like T.Roy, Big Sue, Chris Michaels, Big Nat and Mr.Chase. More than likely, whatever happens here will have little to no local and live jocks.

    Signal wise, 92.3 nor 96.7 sounded clear last night driving from downtown to Lithonia on I-20. 92.3 started cutting out past Moreland Ave and really went out once I got to Candler Rd. 96.7 was choppy the entire ride. Not sure how an Urban station not covering Dekalb County is going to work out. Looking at the signal maps it may look like a perfect setup covering ATL proper and the SW parts of town where the Urban core is. Maybe last night must've been a DX type of night where signals go hay wire!
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  2. #2
    The Rodney Ho/AJC article ShawtyBlackATL referenced: http://radiotvtalk.blog.ajc.com/2016...-7-to-hip-hop/

    The way iHeart is launching this new hip-hop station seems appropriate for all it really wants to accomplish: A new home for The Breakfast Club in market number #8. Streetz thinks it can mine more money with its new local "Morning Grind" morning show featuring Young Joc. I can see why. At the same time, 'The Club' has proven its power in nationally viral segments and interviews--94.5 is still taking a nice-sized risk in dropping it.

    iHeart is essentially paying itself by clearing TBC on owned signals it can breath new life into cheaply. If 94.5 can pull almost a two by its own small footprint...

  3. #3
    Yes they did that in with Steve Harvey in other markets putting him on iHeart urban ac stations. Wonder what the name will be

  4. #4
    I agree with Mr. Black that the new 92.3/96.7 is unlikely to gain any traction. There are just too many Urban stations, and they cover the AA population with better signals than the new combo.

    Whether this is a wise move depends on how much 96.7 contributes to the 105.7/96.7 combo. The 105.7/96.7 combo is #2 in Men 18-34 (behind Rock 100.5). If virtually all of that audience is on 105.7, I suppose there is no harm in flipping 96.7 to Hip-Hop, especially since The Breakfast Club is a Premiere property. If not, I question this move.

  5. #5

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    Per Radio-Locator it looks like this combo will cover Cobb up to Marietta and north Fulton up to Roswell, but won't cover Gwinnett at all.

    The closest to Gwinnett County I have been able to pick up 92.3 is in Johns Creek, and not particularly well.
    "When broadcasting over the radio, there are certain words we must omit.
    Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"

  6. #6
    Quote Originally Posted by jabba17 View Post
    Per Radio-Locator it looks like this combo will cover Cobb up to Marietta and north Fulton up to Roswell, but won't cover Gwinnett at all.

    The closest to Gwinnett County I have been able to pick up 92.3 is in Johns Creek, and not particularly well.
    You've pointed out a flaw with 92.3 being Hispanic. That's not the format if you can't cover Gwinnett.

  7. #7

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    Quote Originally Posted by RoddyFreeman View Post
    You've pointed out a flaw with 92.3 being Hispanic. That's not the format if you can't cover Gwinnett.
    Agreed; it doesn't cover the Buford Highway corridor in DeKalb well, either. On the Perimeter it doesn't come in well until you approach Ashford-Dunwoody.

    But this combo should handle an urban format well. Southside and ITP coverage should be good, except for the aforementioned Buford Highway/I-85 corridor.
    "When broadcasting over the radio, there are certain words we must omit.
    Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"

  8. #8
    The AJC is reporting now that the station's launch got delayed until next Monday. I'm actually really anticipating this station. Even though Atlanta has 5 hip-hop stations currently they all either play stuff that is currently charting or less than a year old, or stuff pre-2005 for the most part. There a good 8-9 years worth of hip-hop that get very little airplay in Atlanta and I'm hoping this new station may be more of a 00's-10's hip-hop hits station, as this would at least allow it to offer something different. Looking at other hip-hop stations iheartradio owns in major urban areas this seems to be more of the case.

  9. #9
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    I'd say the old Motown era, like 1962-1974 ??? is not getting covered here, as well as 70's Top 40 radio (but that wouldn't be Urban) in case they decided on doing something other than Hip-Hop.
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  10. #10
    Quote Originally Posted by gregg75 View Post
    I'd say the old Motown era, like 1962-1974 ??? is not getting covered here, as well as 70's Top 40 radio (but that wouldn't be Urban) in case they decided on doing something other than Hip-Hop.
    People who like that music tend to be over 65 years old.

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