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Stephanie Miller's new executive producer

She had no fans in Atlanta. If she did, the station could have sold spots and might still be on the air. Liberal talk is not a viable format, especially in the conservative south.
 
She is still off the air in Atlanta. And so is the hobby station (WMLB-1690) that carried her.

I didn't get quite what you meant by "hobby station". With those calls I thought perhaps it was a pirate that rebroadcast the descriptions and accounts of Major League Baseball without permission.
 
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Liberal Talk struggles to sell spots in most markets.
Small business owners who are potential advertisers just aren't down with it.
 
Liberal Talk struggles to sell spots in most markets.

All stations with nearly no ratings struggle to sell spots. It's not about the format, it's about results.
 
The call letters stood for Mountain Lake Broadcasters, the original owners. It almost sounded like a pirate. Yeah, it would be great call letters for a sports station.
They, at one time, carried Air America starring Al Franken.
 


All stations with nearly no ratings struggle to sell spots. It's not about the format, it's about results.

More stations program conservative talk than liberal.
The reasons would appear to be economic. The country is pretty
much split 50-50 on ideology so if economics did not play into it
one would expect the distribution of stations and shows to be pretty equal.
 
The reasons would appear to be economic.

I think that's what we've said. The audience for news talk is old. Big ad agencies doesn't like controversial programming. So stations are simply getting as much as they can while they can. Not a lot of new program development in this area. One by one, the hosts are moving to podcasts and other off-air platforms.
 
The call letters stood for Mountain Lake Broadcasters, the original owners. It almost sounded like a pirate. Yeah, it would be great call letters for a sports station.
They, at one time, carried Air America starring Al Franken.

1550 AM in Hartford, CT, was WMLB in the '80s, with a country format. No idea what the call stood for. At that time, few if any people were calling baseball "MLB" anyway. "Major league baseball" was still a generic then, not a brand, IIRC.
 
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