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Another Country Station Hires a Top 40 DJ

G

Gregg.

Star Participant
The latest is KMNB, Minneapolis, owned by CBS. They just hired a DJ from the market's big Top 40 station, KDWB, owned by iHeart.

In recent weeks, the Nash format, owned by Cumulus, hired Ty Bentli, who had been hosting mornings on the CBS NYC Top 40 station, to be the host of the company's syndicated morning show. And the CBS Country station in Chicago, WUSN, hired the afternoon team from co-owned Top 40 WBBM-FM, Stylz & Roman, to do mornings.

I guess the quest to win younger demos is relentless, even with Country, a format thought to be a bit more mature. Who knows if these people have any affinity for Country music? Does it even matter?
 
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Gregg. said:
In recent weeks, the Nash format, owned by Cumulus, hired Ty Bentli, who had been hosting mornings on the CBS NYC Top 40 station, to be the host of the company's syndicated morning show.
Click to expand...

FYI before Ty was in NY, he was in Nashville hosting afternoon drive at country-format WSIX. I believe from there he went to country format WMZQ in DC. So he has some heritage with country. As to your question "Does it even matter?" the answer is no. They're hired to be personalities, not music experts. That goes for any other format.
 
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