I suppose the answer to that question, FAM, is "continue being irrelevant and a waste of money".
Montgomery seems to be the most over-radioed market in all of Alabama, even worse than Birmingham or Huntsville. I can't imagine anything they could do with this signal to make it competitive.
It May be over radioed, but at the same time it fills no real need, outside of talk radio.
Montgomery has a majority of it's stations and formats on translators, but with no program directors to keep the lists fresh and non-repetitive. for a company that prides itself on being locally owned, it's corporately operated with playlists so safe they are afraid to step outside of the box.
Birmingham atleast has a REAL and TRUE Alternative station with Bham Mountian radio, a station that listens to it's audiences and engages in the community on a near daily basis with pop up concerts and other great events.
Montgomery no longer gets involved in the community aside to the yearly food drives. gone are the days of the classic "Big Bam" shows, today replaced by has been musicians coming to town and being introduced by washed up has been morning show guys, who's popularity expired long ago.
even the sound processing on many stations are lazy, muffled or are completely out of tune.
Montgomery had it's best years between 1997 and 2003 when you had great radio stations like WQLD that brought true oldies back to down, with a classic reverb in the all the processing, memorable personalities and great giveaways like the T-bird they gave away shortly after they launched. I miss those days, this used to be a market that launched radio careers, not were former dj's come to retire after one last tune up at the rehab clinic.
