Except in the legal at the end, where they talk about "erections lasting more than 5 hours."
At a certain immature age, I would have considered that a product benefit.
Except in the legal at the end, where they talk about "erections lasting more than 5 hours."
At a certain immature age, I would have considered that a product benefit.
Except for "60 Minutes," and just about all the ads on that show target 65-to-dead.Do those advertisers pay a premium for the network's one consistent winner, or does "60 Minutes" billing still underperform more youth-oriented CBS fare?
You can call it whatever you want. The courts have ruled that this is business, not discrimination.
Once again, I'm not saying there isn't money in targeting seniors. There is. The problem is advertisers are using other forms of media to reach them.
If that's a problem, complain to the advertisers. Tell them radio would love their business.
I am not talking about business, discrimination or rulings from judge. I am talking about your stereotyping comment, which reeked of prejudice. Apparently, this is a prejudice shared by many broadcasters and ad agency people. Doesn't make your beliefs accurate.
Or after they play "high on the mountain of love."
People over 65 listen to the Radio like News, Sports & Weather
How many of them really have the disposable income to appeal to advertisers, and I'm certain the advertisers must be aware of the statistics.
Was it always this way, then?
Very true...I go to estate sales, and just about all the furniture I see was bought 40 or more years ago. Nothing new. It's all considered "antique," which is often the attraction these days.
Please don't blame the radio stations. The advertisers choose which age group(s) they want to reach.
More information: http://www.radiodiscussions.com/sho...ver-55-why-radio-does-not-program-for-seniors
Oscar - I deal with what you are saying on a weekly basis. These folks on here are just presenting the reality of radio in 2016. Most of them are in the exact demo that the ad buyers run from. The agencies don't see the value of radio for those over 50-55+. I politely disagree. So far, no one can really change the ad buyers method of operation.
Was it always this way, then? Were the 55+ demos always considered a negative to radio advertisers? I remember when I was a kid that there were more stations targeting older demos -- or at least it seemed that way. But at the time I wasn't savvy about radio demographics -- not to say I am now.
I agree with what has been posted here about agency business and older demos, but is radio advertising magically more effective on younger listeners, or is it just that clients want to "REACH" them. Just numbers on a spreadsheet.
Do commercials on music radio stations really work?