Why does Hot AC seem to refuse to move forward? - Page 2
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Thread: Why does Hot AC seem to refuse to move forward?

  1. #11
    What I have come across with some Hot AC stations is some still use the slogan "80's, 90's, and Today" even though we already passed one decade (2000's) and already half-way into another (2010's). Songs like "Get the Party Started," "Bad Day," and "Apologize" are already ten years old so it's not a song of today anymore. If it were, then might as well call "Don't Stop Believin" a 2000's song instead of an 80's song. It ticks me off when stations today use the "80's, 90's, and Today" slogan because songs ten years ago don't have the same hype as it did before today. I don't mind an "80's, 90's, 2K, and Today" slogan because you're mentioning all four decades and it makes more sense. Seriously, do you still consider "Unwritten" (a song that came out 10 years ago) brand new?

  2. #12

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    Quote Originally Posted by E-Cam View Post
    What I have come across with some Hot AC stations is some still use the slogan "80's, 90's, and Today" even though we already passed one decade (2000's) and already half-way into another (2010's). Songs like "Get the Party Started," "Bad Day," and "Apologize" are already ten years old so it's not a song of today anymore. If it were, then might as well call "Don't Stop Believin" a 2000's song instead of an 80's song. It ticks me off when stations today use the "80's, 90's, and Today" slogan because songs ten years ago don't have the same hype as it did before today. I don't mind an "80's, 90's, 2K, and Today" slogan because you're mentioning all four decades and it makes more sense. Seriously, do you still consider "Unwritten" (a song that came out 10 years ago) brand new?
    I don't think Hot AC stations should even have slogans like "90's, 2k and Today". If you are gonna have 90's in the slogan, at least play 90's songs in the mix. One 90's song an hour dose not warrant it to be in the slogan.
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  3. #13

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    I worked at a station that ran Westwood One's "AM Only" Adult Standards format (this was in the 90s), and they would sloganize "the best of the 40s, 50s, and 60s". The oly 40s song the format actually played was "In the Mood" by the Glenn Miller Orchestra.

  4. #14
    Quote Originally Posted by gr8oldies View Post
    I worked at a station that ran Westwood One's "AM Only" Adult Standards format (this was in the 90s), and they would sloganize "the best of the 40s, 50s, and 60s". The oly 40s song the format actually played was "In the Mood" by the Glenn Miller Orchestra.
    I think they played more than that, but it is true that by the 90s most of the songs from the 40s were by Glenn Miller.

    They shouldn't still be 80s, 90s and Today but 90s, 2K and Today sounds right for a Hot AC. That's what WLNK in Charlotte does, although some people are claiming that's actually an AC.

  5. #15

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    It's been a while since I've heard WLNK, but it definitely wasn't AC last time I heard them, in fact I'm not sure what I would have called them. AC-leaning CHR? KCDA as a Modern AC used 90s, 2K and Today. KVDU uses 90s to now, but in a 90 minute aircheck recorded in October, there was only one 90s song.

  6. #16
    Quote Originally Posted by bobdavcav View Post
    It's been a while since I've heard WLNK, but it definitely wasn't AC last time I heard them, in fact I'm not sure what I would have called them. AC-leaning CHR? KCDA as a Modern AC used 90s, 2K and Today. KVDU uses 90s to now, but in a 90 minute aircheck recorded in October, there was only one 90s song.
    The 90s, 2K and Today is relatively recent. Maybe the various sources haven't caught up. Still, it was people on this site trying to claim it was still AC, even with Eminem.

  7. #17

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    Seems like most Hot AC are playing around 1 90s an hour to 1 90s every 2-3 hours. Most AC are also playing around 1-2 90s an hour to 1 90s every 1-2 hours. AC are still playing around 2-4 80s an hour which is still far less 80s than they used to play five years ago.

    AC are playing fewer 80s than it did a few years ago. At least down to 3-4 80s an hour for an average AC, 2-3 80s an hour on some AC, and even 1-2 80s an hour on a few AC out there. As AC are playing fewer 80s, I thought they should have picked up more on 90s, but they aren't. They're playing 0-2 90s an hour, even 1 90s every 1-2 hours on some AC. They should play like 5-6 90s an hour or at least 3-4 90s an hour, ideally. But they're playing only 0-2 90s an hour. They're also playing much fewer 90s than they did five years ago and they're playing fewer 90s than 80s. 80s and 90s are going away together on AC. I wonder how well Classic Hits are going to pick up on 90s since 90s are well ignored by Hot AC and AC together over the past five years. At least many Classic Hits are already starting to play a little bit of 90s.

    If I'm correct about Hot AC, it seems like Hot AC plays around 0-1 90s an hour, 1-2 00s an hour, and 9-11 recurrents/currents an hour. And it seems like AC plays around 2-4 80s an hour, 0-2 90s an hour, 0-2 00s an hour, and 2-4 recurrents/currents an hour.

    It seems like the 90s and 00s were the only decades when 90s music got most of its respect from both Hot AC and AC where Hot AC took on the alternative and grunge materials by the 00s. Ever since the beginning of this decade, 90s music started to fade off Hot AC and AC together. That's very surprising for AC because AC didn't even get a chance to embrace much of the 90s and early 00s alternative and grunge materials that Hot AC loved so much in the 00s.

    We only heard "Under the Bridge", "Two Princes", "Mr. Jones", "How Bizarre", "Beautiful Day", "One", "Ordinary World", "Come Undone", "Friday I'm in Love", "All for You", "One Headlight", "Unbelievable", "December", "The World I Know", "Real World", "Push", "Dreams" by The Cranberries, "Closing Time", "No Rain", "Tom's Diner", "Life Is a Highway" by Tom Cochrane, "Everything You Want", "The Middle", "With Arms Wide Open", "Higher", "Crazy", "Cryin'", "I've Been Thinking About You", "What Is Love", "Crash Into Me", "If You Could Only See", "Jumper", "Counting Blue Cars" on AC so far. I named most of the 90s and early 00s alternative/grunge/rhythmic tracks that I know had been aired on AC including KMGL, WLTW, KCKC, WRCH, and WLMG.

    It seems like the only place you can find these 90s and early 00s alternative/grunge tracks now that Hot AC had pounded so much on in the 00s is on an Adult Alternative, Rock, Modern Rock, or Adult Hits/Variety Hits. I also believe Adult Alternative or Modern Rock doesn't play that much 90s or 00s anymore with the way Hot AC are. I believe Adult Hits is the best format to look for if you're looking for a station that still play these 90s and early 00s alternative/grunge tracks along with most of the new wave and glam materials of the 80s. The problem is that only half of the markets in the nation have an Adult Hits. I know Classic Rock had been heavy on 70s and 80s. With the way 90s and 00s are treated by Hot AC and AC, I wonder how well Classic Rock will embrace these 90s and early 00s tracks in the coming years, knowing that most markets have a Classic Rock.

    It seems like either 90s music lack wide selections of tracks from each genre in that decade or that each genre in 90s music doesn't blend to well together with other genres from that decade. In the end, it's the decade where the style of music evolved from ballads, new wave, and glam to alternative, grunge, and rhythmic. One of my theory of why 90s music didn't stand up to well with time in radio is probably because there aren't much audience from the Gen-X population to support the audience shares while there is a vast amount of audience from the youngest end of the baby boomers to support the audience share from the oldest end of AC. That's why 70s kind of lasted a while on AC till a couple of years ago, so as the 80s now. You also saw how well 60s held up on Classic Hits a couple years ago, so as the 70s now.

    If you observe the population pyramid of 2014, the population for female (and male too) between 35-39 are small compare to the rest of the population surrounding that age range. That's why it's apparent why AC haven't been doing so well over the past five years. That's why over the past five years, it had proven that 90s tracks doesn't test very well with the audiences for Hot AC and AC, especially in 12+ and 25-54. That's why it's apparent that AC are focusing more heavily on 80s and recurrents/currents, but ignoring the 90s and 00s while Hot AC are focusing primarily on recurrents/currents. And it's apparent that some Hot AC had ignored 90s after it phased-out 80s.

  8. #18

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    You're right, though I haven't seen the complete ignorance of 90s. It appears that WEJZ throws in some 90s here and there, not sure how many per hour though.

  9. #19
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    Quote Originally Posted by andrewduong77 View Post
    If you observe the population pyramid of 2014, the population for female (and male too) between 35-39 are small compare to the rest of the population surrounding that age range. That's why it's apparent why AC haven't been doing so well over the past five years. That's why over the past five years, it had proven that 90s tracks doesn't test very well with the audiences for Hot AC and AC, especially in 12+ and 25-54. That's why it's apparent that AC are focusing more heavily on 80s and recurrents/currents, but ignoring the 90s and 00s while Hot AC are focusing primarily on recurrents/currents. And it's apparent that some Hot AC had ignored 90s after it phased-out 80s.
    Since 35-39 is not a standard Nielsen demo and certainly not a buying demo, the slight bubbles and valleys in population are totally flattened by the use of broader demos like 25-54 or 25-49, etc. And since Nielsen does not guarantee proportionality at the year-by-year level, the ratings are smoothed.

    When stations research their music against their demographic target, they will look for broad proportionality and play only the songs that test, irrespective of the year to a great extent. If a year or year spread has few testing songs, that era will not get airplay. It has nothing to do with listener age and everything to do with listener tastes today.

    And, while the population pyramid may be accurate for the US as a whole, it is totally bogus for use in individual markets where the median age may vary by as much as 10 years... compare the Phoenix MSA to Buffalo's MSA, for example. So some markets may have more 35-39 than other groups, and some less. And rural areas and unrated markets will have a big influence on major market age distribution due to the growing urbanization of America.
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