Doesn't that go back to the early days of Top 40? (Pitching songs up just a hair for that "Bright, Exciting Sound"?)
You mean pitching up songs to fit more commercials! (The real goal back in the day)
You mean pitching up songs to fit more commercials! (The real goal back in the day)
So the whole psychoacoustics justification -- "brighter sound" -- was just pseudo-science mumbo-jumbo?
I did it on several stations in the 70's... all AMs... and a tiny enhancement did make the station sound "clearer" and "brighter".
Any who...any stations you know of that do this noticeably? You'll know it when you hear it.
In the '80s, KHIT Seattle (now KRWM "Warm 106.9") was up about 2%.
KCBQ, San Diego did it. I think most of the "Q Format" stations did. KCBQ in early '75 was running so fast, the electric piano in the Ohio Players' "Skin Tight" sounded like Morse Code.
KTNQ (TenQ) in Los Angeles is another. And, for the year that Gerry Peterson was PD of KHJ, Los Angeles (January 1974-January 1975), they did it too. His successor, Charlie Van Dyke, ended the practice but didn't think it warranted re-carting the entire library, so the station gradually got back to normal speed as new records were dubbed, became hits, then recurrents, then oldies.
I'm not sure if today it's about throwing another minute of commercials into the break, or if it's still about brighter sound.