Yes, WRKS was a big station throughout the 80's.
98.7 will forever be part of NY Radio history in the 80s. I wish someone could make a website out of it.
Yes, WRKS was a big station throughout the 80's.
THIS JUST IN:
There has been a possible station "suicide" in Miami. WMXJ-FM just let go of airstaff and there could be a format change on the way according to RadioInsight and the Miami Herald. Also, according to Radio-Online, the reason this is a VERY BIG "SUICIDE" is because they are in the Top 10 in a Top 20 market, #6 to be exact as of November and it's the only classic hits station in South Florida. WILL THIS LEAVE MIAMI AS THE BIGGEST MARKET W/O A CLASSIC HITS STATION?!
RadioInsight: https://radioinsight.com/blog/headlines/95456/airstaff-out-at-magic-102-7-miami-flip-next/
Miami Herald: http://www.miamiherald.com/news/business/article48621735.html
Radio-Online: http://ratings.radio-online.com/cgi-bin/rol.exe/arb429
THIS JUST IN:
There has been a possible station "suicide" in Miami. WMXJ-FM just let go of airstaff and there could be a format change on the way according to RadioInsight and the Miami Herald. Also, according to Radio-Online, the reason this is a VERY BIG "SUICIDE" is because they are in the Top 10 in a Top 20 market, #6 to be exact as of November and it's the only classic hits station in South Florida. WILL THIS LEAVE MIAMI AS THE BIGGEST MARKET W/O A CLASSIC HITS STATION?!
The station definitely has a problem, as it is now 15th in 25-54 (which, along with 18-49 and 18-34 are all that matters) and down from 11th as recently as the March book.
Most of their numbers are in the valueless 55+ demos.
Dude, chill out. (In other words, stop SHOUTING HYSTERICALLY.)
A station's position in the free-to-the-public 6+ ratings does not tell the entire story. And I already told you that back in post #9.
There must be something happening with their 25-54 numbers that is driving this. Unless you have access to the full Nielsen ratings for the market, you have no basis for your hysteria. I'm sure David E. will be along any minute now to give the full story.
And for the record, Houston (market #6) doesn't have a Classic Hits station either, so to your shouted question about Miami (market #11) ... no.
I am getting to the point where I can tell which posters never worked in radio from their unwavering dedication to panic over the 6+ numbers. I'm beginning to think I should ask Streamline to institute a board rule prohibiting any kind of predictions, etc. based on those meaningless numbers.
Seems to me this attitude of 55+ being 'valueless' needs scrutiny if not scrubbing from broadcasters thinking.
Seems to me this attitude of 55+ being 'valueless' needs scrutiny if not scrubbing from broadcasters thinking.
Well, SOMEBODY thinks they can advertise to the older demo and get results - at least on TV. Look at all the diginets whose ads almost exclusively target the 50+ crowd. Since those ads have been running for a prolonged time now I think they must be getting results.
Perhaps the older demo problem is largely exclusive to radio?
I wouldn't be surprised to learn that a high percentage of those ads targeted at seniors are "bonus" insertions to fill an empty slot.
The "reason" the agencies don't buy 55+ in radio is that the audio-only limitation creates a requirement for more impressions before the customers (listeners/viewers) buy. Let's face it, the currently-ubiquitous staircase chair lift commercial would be a much more difficult sell on radio. So would reverse mortgages absent the visual image of Henry Winkler or the late Fred Thompson, or life insurance with the aforementioned Mr. Trebek as spokesperson.
I might note, the way these companies determine who gets the commission is determined by locality. In other words, if the buyer is in your coverage area or area where your station can be viewed, then you get the sale. I was told each station gets a toll free number exclusive to their market (ie: Nashville, Seattle and San Antonio might have that same toll free number but not another station in your coverage).