In addition to the huge amount of publicity from Bonneville stations and others, locally, KSFI FM-100.3 brought Christmas music in a little early this year.....just so Ethan could have a Christmas party:

"Police officers, firefighters, mascots, the "Today" show and even Darth Vader showed up over the week to help celebrate.
Local radio station KSFI played Christmas music from 5 p.m. to 8 p.m. Friday to help kick of the Van Leuvens' celebration."