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Thread: "Disney's Devastating Signal"

  1. #21
    Quote Originally Posted by JoshTheRadioDude View Post
    And does it not make sense that such larger markets would have a bigger potential audience of older listeners, making it financially viable for the time being? The situation you're presenting isn't justifying the case for extended viability of AM radio, it's simply proving my point.
    So you're saying that only old people listen to AM radio?

  2. #22
    Quote Originally Posted by Casey View Post
    And with announcements like BMW excluding AM from one of their upcoming cars, the future may come a lot sooner than some expect.
    That's one reality that I really do not wish to face. I grew up listening to a lot of AM radio, and love hearing my favourite songs on the AM airwaves. I suppose nothing can last forever, and the music that I like really has no place on the FM dial. Its a catch 22. My favourite musical genre is AAA and its difficult to find that on the radio too.

  3. #23
    Quote Originally Posted by fordranger797 View Post
    So you're saying that only old people listen to AM radio?
    Older people, yes. My generation listens only in very low numbers, and the generation after us? They barely even know what AM radio is, let alone that anyone still listens to it. Yes, only older people listen to AM radio. It has no hope.

  4. #24
    Quote Originally Posted by JoshTheRadioDude View Post
    Older people, yes. My generation listens only in very low numbers, and the generation after us? They barely even know what AM radio is, let alone that anyone still listens to it. Yes, only older people listen to AM radio. It has no hope.
    I'm going to have to disagree with you on that one. I listen to AM radio all of the time, and i'd happily work in AM oldies radio/classic c/w if the opportunity arose.

    AM is what you make out of it. When the AM dial is is littered with stations that really don't have much of an interest, its toast. All it takes are a few stations that are unique and can be enjoyed by anyone of any age.

  5. #25
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    Quote Originally Posted by fordranger797 View Post
    So you're saying that only old people listen to AM radio?
    Basically, yes.

    While AM shares may be as high as 20% to even 30% in some markets in 55+, by the time you get down to 18-34, you are dealing with mid-single digit shares in the best of markets and low single digit shares in others.

    And the markets where there is some under-45 listening to AM are the ones with several good AM signals. There are not many of those; in the top 100 markets the average is 1.5 good (80% coverage day and night) stations per market. Meaning lots of markets have only one such station or not even that.
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  6. #26
    AM is a dying medium. But then, we're all dying. Some of us have a few years, others decades. Some AMs already aren't worth the land they sit on. But there are big signal AMs and AMs that have a solid niche that will be making money for quite a while. But as younger generations get older, and as older generations get more proficient with their smartphones, AM radio will be left behind completely, and I'm not sure how strong the prospects are for FM.

    It used to be that one of the killer apps, long before we used that term, for radio was weather information. Thirty years ago, I could count on WMT 600 in Cedar Rapids to have a strong weather forecast and current conditions at :06 past the hour. You could set your watch by it. Today, our pocket watch makes phone calls, has more computing power than than my $1800 PC tower of fifteen years ago. It is a radio station in your pocket. Walkmans that slipped in your pocket and merely received some far away station, they seem pretty quaint today.

    There may be a role for FM going forward as a medium to serve people at work or in their cars, offering content passively. But the damage is done. The delivery of audio entertainment is no longer monopolized by radio broadcast. Radio's challenge will be to stay relevant in a world where the content is pulled, not pushed.

  7. #27
    Here is the thing, I represent one of the young people out there who are trying to make it in the radio business. Sure, i've been told to avoid a career in radio like the black plauge, and yes i've been told that radio DJ's represent the minimum wage bracket, but I really do not care. I really cant tell you what the outlook for radio will be, but if it does go, I guess its off to the McDonalds employment line for me. AM may be completely worthless to people my age, but for me it has been a platform to get my start in this harsh realm of commerce.

    I suppose time will tell what the future of radio will truly be. For folks like me, we could be just fine in life, or we could be living out of a Motel 6 in 30 years from now. Who knows?

  8. #28
    FredLeonard
    Guest
    Once again, somebody says I am the exception therefore I disprove the rule. I listen to AM radio, therefore lots of people listen to AM radio and therefore AM radio is not dead. I am young and I listen to standards, therefore young people listen to standards, therefore standards attracts young demos.

  9. #29
    Quote Originally Posted by fordranger797 View Post
    I'm going to have to disagree with you on that one. I listen to AM radio all of the time, and i'd happily work in AM oldies radio/classic c/w if the opportunity arose.
    Well, you're free to disagree, but you would be wrong. The numbers prove it, both ratings and sales. Your personal tastes do not account for the reality of the situation, that's all there is to it.

    Quote Originally Posted by fordranger797 View Post
    AM is what you make out of it. When the AM dial is is littered with stations that really don't have much of an interest, its toast. All it takes are a few stations that are unique and can be enjoyed by anyone of any age.
    That's simply not the case. Technologically speaking, you're never going to get people to turn off all their lights (CFLs and LEDs), all their computer equipment, all their cell phones, all their TV's and get away from all LED traffic lights in the car or tune away from the clarity of sound provided by FM, satellite and the Internet in order to listen to a low-quality, static-filled, interference-prone AM radio broadcast. Never again. It just isn't going to happen. AM radio is flat-out dead. You're going to have to face it sooner rather than later.

    Take a look at Canada. Have you noticed them doing anything with AM lately other than turning licenses back in to the CRTC and shutting down transmitters? Have you noticed Mexico going in the same direction? Great Britain? Countries all over the world? We're the holdouts here, and its only because our broadcasting executives have their heads planted so far and firmly up their rectums that the only thing they can see is their own fecal matter, which they have no problem in attempting to pass off on us, the lowly peons and listening public, as God's-honest truth. Nobody's fallen for it since at least Telecom '96, and many of us long before that.

    Time to wake up and smell the ozone. The switches are flipping off, and they're not going to get flipped back.

  10. #30
    Quote Originally Posted by TheBigA View Post
    You can call it whatever you want. They're calling it radio, and so are their customers.
    I used to argue that any audio entertainment is radio, but it's become pointless in a broadcast forum where it is so commonly thought that radio means transmitters.

    The question being asked is: How do we save AM? But I'm wondering why I should care if we save AM. Or FM. They are just so much plumbing to me. I want the product and there are multiple delivery mechanisms possible.

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