Time to add my 3c to the topic, again.
I've seen some interesting posts, for sure!
There is one GROSS ERROR that keeps popping up more than any other, and that is the GROSS ERROR that WCCC is a HARTFORD SIGNAL. Ok, granted, it's location is very close to Htfd, but it's signal covers about NINETY PERCENT of the state of CT! (It also covers about 40% of MA)
So, even if ABSOLUTELY NOBODY AT ALL in Hartford listened to K-Love on this station, it wouldn't make any difference... people from Simsbury to Storrs, from Meriden to Madison, from New Haven to New London, are hearing it LOUD AND CLEAR. Springfield is in the primary coverage area.
Because it is the *ONLY* station playing CCM in MOST of those areas, guess what? People who enjoy that music WILL listen... and some of them WILL support it. Suffice to say, K-Love is here, and it is NOT going away any time soon. Look at it this way... for 9.5 million dollars, they just got a signal that almost completely engulfs an entire state, and about 40% of another... both states have good populations, to boot.
Another ERROR about this area... the types of Christians that are here. Yes, there are a lot of Catholics, but there are also a LOT of Baptists, Evangelical Free, Assembly of God, Church of God, Calvary Chapel, Independent, etc, etc, etc... My own church has a congregation of over 1,000. There's one in Danbury, similar numbers. Another in West Haven over 2,000... and those are just the BIG churches! There are *HUNDREDS* of smaller churches with between 100~500 people in regular attendance! MANY of these people WILL BE THRILLED to have a K-Love station, *FINALLY*!
I have a very extensive background in Christian radio, having worked for WFIF in Milford for 20 years, and now doing Engineering work for WIHS in Middletown. I first started in Christian radio back in 1987, so my roots in, and my knowledge of, the "Christian Subculture" in this area is pretty decent.
K-Love *WILL* have a support base. Of that, there is ZERO DOUBT. It is here to stay, and there are a LOT of people that are glad to have it. (Again, because for MANY of them, it is their *ONLY* station for CCM, they will support it.)
Because WIHS is different, I strongly believe that we WILL continue. We appeal to a different demographic than does K-Love, and we also meet different needs in listeners lives. I have a feeling that there will be MANY people switching back and forth between stations.
For one thing, you *NEVER* hear weather forecasts on K-Love. They don't even do time-checks. We do those things on WIHS, LIVE AND IN PERSON, 24/7! We are one of VERY FEW stations with a live, on-site staff, 24/7! We have LOCALISM down to a science.
WIHS has been here since 1969, so we are a "Legacy" station. It's really cool to be a part of it. OK, enough of that...
K-Love does have an LMA with the owners of WCCC... because they wanted to just get out of the radio biz ASAP... so K-Love gladly obliged. The paperwork for the purchase has been filed, and it is expected to "go through" sometime in October. Then, K-Love will fully own the 106.9 signal. I strongly suspect a call letter change will come with the official transfer of ownership, and yes, WCCC AM will be up for sale.
(I can't believe this... we can't use more than 4 emoticons in a post?? Why??)