Anyone notice the number of afternoon hosts let go by Clear Channel? A dozen among the major markets - including four in Detroit alone.
http://fmqb.com/article.asp?id=2588499
http://fmqb.com/article.asp?id=2588499
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CC - Afternoon Drive Is The New Evening
- Thread starter DToTheJ
- Start date
There definitely is a difference in the way people use radio in afternoon drive. Listeners are more passive, more patient, more willing to sit through information in morning drive. After that, it's all an interruption. Not much local content of value in afternoon drive. Traffic is helpful, but the patterns are more fixed than in morning. Weather isn't as important. You already know the forecast. So the main content in afternoon drive is "comedy" and contesting. Nothing exclusively local about that.
E
EJ204
Guest
The Clear Channel cuts were across the board. Yes there were a lot of afternoon people let go. But also middays and even some morning people were cut.
I assume the morning people will be replaced, especially if the person let go was earning a lot of money. In that case, they'll simply put a low-wage DJ on who'll do a mostly music morning show. Or in some cities, a two or three person morning show will continue with one less person.
Outside the largest markets, many radio stations these days ONLY have a morning team, midday person and afternoon person on staff. Overnights are often not even voice tracked. They just play music, spots and jingles. Many stations don't even prerecord the weather. And evenings get a syndicated show, or are voice tracked.
At my first job in FM radio, the station had a DJ on duty 24/7. You could hear a live weather report or call in a request at 4am Sunday. Today, there are still a few stations, even outside the largest markets, where there is a live DJ around the clock. But they are increasingly rare.
I also have to think back to the 80s when satellite delivered formats started to become popular. You didn't need to have your own DJs when you subscribed, except for maybe your own local morning show, or maybe not. The DJ in Dallas or Chicago would make simple chatter between songs and most listeners never knew he wasn't at their local radio station. But only the smallest markets used these services. Now with so many stations, even in big cities, cutting their DJ staffs down to three or four people, I wish stations would start using satellite programming, just so the hours between 7pm and 6am aren't simply music, spots and pre-recorded liners, with no live voice heard.
I assume the morning people will be replaced, especially if the person let go was earning a lot of money. In that case, they'll simply put a low-wage DJ on who'll do a mostly music morning show. Or in some cities, a two or three person morning show will continue with one less person.
Outside the largest markets, many radio stations these days ONLY have a morning team, midday person and afternoon person on staff. Overnights are often not even voice tracked. They just play music, spots and jingles. Many stations don't even prerecord the weather. And evenings get a syndicated show, or are voice tracked.
At my first job in FM radio, the station had a DJ on duty 24/7. You could hear a live weather report or call in a request at 4am Sunday. Today, there are still a few stations, even outside the largest markets, where there is a live DJ around the clock. But they are increasingly rare.
I also have to think back to the 80s when satellite delivered formats started to become popular. You didn't need to have your own DJs when you subscribed, except for maybe your own local morning show, or maybe not. The DJ in Dallas or Chicago would make simple chatter between songs and most listeners never knew he wasn't at their local radio station. But only the smallest markets used these services. Now with so many stations, even in big cities, cutting their DJ staffs down to three or four people, I wish stations would start using satellite programming, just so the hours between 7pm and 6am aren't simply music, spots and pre-recorded liners, with no live voice heard.
DToTheJ said:
That is interesting, because in the 48 PPM markets, there is about 20% more listening in PM Drive than mornings, and about 10% more than middays. In terms of delivery and Persons Using Radio, PM drive is the most important daypart.
DavidEduardo said:
Arbitron discussed that very fact at the Arbitron Client Conference in Annapolis last week.
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