The link in the first post illustrates why the author dislikes many radio ads today. He's correct.
But radio is the FAVORITE medium of the author/poster - an ad guy who worked at some of the country's best agencies and who now teaches at Savannah College of Art and Design (SCAD).
Please check out these links to other pages on his web site.
http://www.heywhipple.com/
http://www.heywhipple.com/my-radio-reel/
He really has a passion for radio advertising!