While I agree that if you're stuck in such a situation, you better be polishing up the resume with one foot out the door but I will say everything has some value. A lousy station with horrible sounding signal still has some listeners and if it is priced accordingly, there is no deception. Granted, paying $100 for what should be a $5 spot is wrong. One thing I did in one terrible situation was bonus my advertiser about 10 spots for every one he bought. I had such a small audience I wanted to take my best shot for him. He said he got results.