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Thread: Pandora claims it will bury radio. Truth is, Pandora will be buried.

  1. #1

    Pandora claims it will bury radio. Truth is, Pandora will be buried.


    Pandora says "we enable each of our listeners to create up to 100 personalized stations"

    The truth is, they are not stations. They are playlists arrived at by picking one song.

    Pandora is ripe to be buried. It works on a very basic premise - Pick a song and from that a playlist will be derived. This is the not rocket science. Easy to become the leader by developing a simple computer program that determines a playlist based on several songs from among various genres.
    Another problem with pandora is that it is a simply a glorified mp3 player aka ipod. Problem is, the people that are marketing pandora don't seem to have a clue what radio is.
    It's not about just playing music. There are thousands of "internet radio stations" that play music from the basements of 12 year old boys and their is a genre to suit everyone.
    That's what pandora is. That's not radio. Anyone that would buy into their ipo would do just as well to invest in little Johnny's "radio station".

  2. #2

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    For the most part you hit the nail on the head. Pandora is trying to win the hearts and minds of potential shareholders through hype, not substance. They're good at playing the 'ignore the man behind the curtain' strategy, used by start-ups in the early 2000s.

  3. #3

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    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    I see that you guys have a good pep-rally going so far.

    Don't get too wrapped up in wishful thinking. Over the weekend the story broke that Borders Book Stores will be re-organizaing and possibly filing for Bankruptcy protection. And in reading through the detail there was this bit of flotsam: They made a major mistake in not developing their own on-line selling mechanism. Instead, they farmed it out to Amazon. (Later they took it back in house, but maybe too late.)

    I viewed an interview on C-SPAN recently and one of the participants was talking about "adaptive analytics" or something like that used by Google and others and the suggestion was that the financial regulators should have been using this technique to monitor the banks and Wall Street. They would have seen the financial troubles of the last three years coming far enough in advance to attempt corrective actions.

    Pandora may or may not have the "intellectual talent" on board to pull this project off, but I would suggest that people owning and operating radio stations need to be thinking how such technology might be harnessed at their level. Pandora or Google or Apple or e-Bay or someone perfect this concept one of these days. And it will be more significant than an i-Pod Playlist based on one original song selection.

    P.S. I recently made my first purchase via Amazon. Boy do they have MY number.... their analytical device now contacts me regularly with suggestions and offers. I think they must have my phone tapped or something. ;D

    Under-estimate them at your own peril.
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  4. #4

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by Goat Rodeo Cowboy
    I would suggest that people owning and operating radio stations need to be thinking how such technology might be harnessed at their level.
    They have. CBS has last.fm, and there's Jelli http://en.wikipedia.org/wiki/Jelli, which uses genome-type systems to come up with playlists that reflect interests of their listeners. There will be more. Pandora is the flavor of the month, operating with very limited competition. The music industry has prevented Spotify from operating in this country. People who've tried it say it's better than Pandora or Slacker.

    Quote Originally Posted by Goat Rodeo Cowboy
    P.S. I recently made my first purchase via Amazon. Boy do they have MY number.... their analytical device now contacts me regularly with suggestions and offers. I think they must have my phone tapped or something. ;D
    You can adjust your subscription preferences so they don't contact you any more.

  5. #5

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by Goat Rodeo Cowboy
    Under-estimate them at your own peril.
    I will....I will.

    I tried Pandora about one year ago. The experiment lasted part of one day. The problem is simply that it is almost impossible to satisfy MY particular music tastes by sampling. For instance, I like certain Doo Wop songs but not very many. Selecting one or two brought me a bunch of the genre which was irritating. Same goes for Classic Rock, and girl bands, and disco. I like a little bit of a lot of genre's but I don't like all of any of them. Pandora doesn't work for me.
    Illegitimi non carborundum

  6. #6

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    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by TheBigA
    Quote Originally Posted by Goat Rodeo Cowboy

    I would suggest that people owning and operating radio stations need to be thinking how such technology might be harnessed at their level.
    They have. CBS has last.fm, and there's Jelli http://en.wikipedia.org/wiki/Jelli, which uses genome-type systems to come up with playlists that reflect interests of their listeners. There will be more. Pandora is the flavor of the month, operating with very limited competition.
    I am not the torch-bearer for Pandora. They will adapt... or someone else will eat their cheese.

    So far this discussion assumes that there is nothing more to radio than music. If music is all I want to hear then I can learn to "trick" Pandora into doing what they claim to do, or I can get warm and cozy with i-Tunes or whatever. If music is all I want then I get an i-Pod and load it down... and find a source for NEW music when I need additions.

    Josh kicked this discussion off. Josh operates a station. If music is what makes his station, then even if I live under his tower, I have no choice, no control over his music. If I like HIS choice, I'm good. All I need is a radio. If I DON'T like his music, then I look to Pandora or get my own i-Pod and build my own personal playlist. But I am one of those people that apparently the radio industry does not believe actually exist. When I have audio in my ears, I want an update when something new develops in the Egypt drama. I want to know that the latest blizzard is 8 hours ahead of last night's prediction or is going 200 miles north of prediction and will miss me. I want some information including LOCAL information. In trying to read between the lines on Pandora's IPO and planned expansion, I am dumb enough to assume they may try to enter that arena. I read hints that Google has it's sights set on capturing the ad revenue now going to the broadcast industry. If they are so blooming smart, they may figure out that there are a few more people who crave what I crave and they may figure out a way to capture and deliver the content I want.

    When I made the statement people owning stations may want to harness the technology I really had in mind harnessing program content beyond the current music-only diet.

    Quote Originally Posted by TheBigA

    You can adjust your subscription preferences so they don't contact you any more.
    I'll keep that in mind. So far they have not become obnoxious with the contacts. For now I am enjoying the education of watching them at work and how they do it.

    Life is too short to waste time dancing with ugly posts

  7. #7

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by Goat Rodeo Cowboy
    I want some information including LOCAL information. In trying to read between the lines on Pandora's IPO and planned expansion, I am dumb enough to assume they may try to enter that arena.
    The reason local radio doesn't do it is because it's expensive. The minute Pandora is owned by stockholders, they'll discover what it's like to meet quarterly figures, and they'll revise their proposed expansion. The best they can do is simply become a platform for user-based information, like Twitter or Facebook.

    You said radio stations should be thinking about Pandora-like technology, and my point is they are. I don't know if it'll satisfy your personal needs, because they're aiming it at people who already like what radio does, but want to personalize it more.

    Quote Originally Posted by Goat Rodeo Cowboy
    I read hints that Google has it's sights set on capturing the ad revenue now going to the broadcast industry.
    Yep. They tried actually selling radio spots a couple years ago, and lost a lot of money doing it. I don't think they'll be going in that direction again. Everybody wants the local money without having a presence in local community. Say what you will about local stations and their cutbacks, but they will always have a local presence with a building, a tower, and some people. It may not be as many people as they once had, but they still have more local people than Google or Pandora.

  8. #8

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    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    My best guess: One of those players, or a new one we haven't heard of yet, will find a way to "McDonalds-ize" the industry. There are lots of entrepreneurial types trying to create local streams and Podcasts. (Some of them are clustering around Jerry Del Colliano for guidance and encouragement. Others are doing it on their own.)

    What if I could become the local franchisee with a building and people at the local level coupled with the hamburger meat and buns and logos from McDonalds.... err... make that National Audio Google or somebody.
    Life is too short to waste time dancing with ugly posts

  9. #9

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by josh
    It's not about just playing music. There are thousands of "internet radio stations" that play music from the basements of 12 year old boys and their is a genre to suit everyone.
    That's what pandora is. That's not radio. Anyone that would buy into their ipo would do just as well to invest in little Johnny's "radio station".
    Pandora has two important things that Little Johnny's internet station doesn't have: A marketing budget, and exposure. People know what Pandora is; they don't know the hundreds of Little Johnnys out there. Pandora is on smartphones, Blue-Ray players, PCs, and gawd knows what else. It's an established player (if you'll pardon the expression. ;D ).

    Will someone knock them off their perch? Probably. Something better will eventually come along. Whether Pandora becomes the McDonalds of the industry (leader), or the Burger Chef (gone), remains to be seen. I don't think going public is a really good idea for them, for reasons stated elsewhere.
    We have to save the Earth! It's the only planet with football and beer.

  10. #10

    Re: Pandora claims it will bury radio. Truth is, Pandora will be buried.

    Quote Originally Posted by Goat Rodeo Cowboy

    What if I could become the local franchisee with a building and people at the local level coupled with the hamburger meat and buns and logos from McDonalds.... err... make that National Audio Google or somebody.
    There are several franchisers that try to do that. The problem is the franchiser wants the lion's share of the profits from the franchisee.

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