A friend of mine from Buenas Aires brought me a few audio cassettes of FM radio stations when he was in the U.S. a few years ago. I don't know if he specifically chose stations he thought I'd like but I heard several FM stations that played nearly ALL English-language music, with only a few international Latin pop stars (Juanes, Enrique Iglesias, Gloria Estefan) thrown in.
The announcers and commercials were all in Spanish but nearly all the music was in English. Even stations that don't do that, he told me, still play a lot of English-language music. Most Argentinians think of themselves as citizens of the world. Their grandparents or great-grandparents could have gone to America or Canada but just happened to wind up in Argentina after leaving Spain, Italy, Germany or another European country. They're proud of being Argentinian but they DON'T consider themselves Latin American and they don't want their pop culture to only be from Argentina or Latin America or even Spain.
So I suppose these new media regulations aren't going to go over very well among city-dwellers and the better educated. In Canada, which has to work hard to avoid being taken over by U.S. pop culture, radio stations can play up to 65% American music. And after most TV stations get rid of their Can-Con requirements in the daytime with news and inexpensive cooking and talk shows, they load up on lots of U.S. TV programs in fringe time and prime time. Even the CBC is now running Wheel of Fortune and Jeopardy. (Yes, Alex Trebek is from Canada and even worked for the CBC in his early career.)
For Argentina to impose rules that are double what Canada requires seems to me too restrictive.
Craig
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