Quote Originally Posted by Justin Case
NOW has had to adjust their musical selections to try and find a nitch because they hadn't been making much of a dent in Z100... it'll be interesting to see how other stations try and close any hole for NOW to fit into as the existing stations don't want to give up market share. As for knocking KTU off the shelf, with a cume of over 5-million, they may have share to give up, but would be hard to knock off the shelf. 5-million is something only Lite and KTU can claim in the country right now.
How has NOW adjusted their musical selections? They've always been heavily rhythmic. The only difference is that they've loosened up the playlist.