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Thread: The last day of Pulse 87...or is it?

  1. #11

    Re: The last day of Pulse 87...or is it?

    I'd be curious to know where Nick got his numbers from... just because you move to frequency that is more accessible doesn't mean you can triple your audience.

    You would need MEGA promotion behind it, on the streets EVERY DAY... HUGE on-air promotions, cash gives, things like that.

    You need all-star jocks and a very powerful morning show, a true anchor for the station.

    BUT... huge ratings, big jocks doesn't mean a damn thing if ya can't SELL it! I'm a programming guy, but-- radio IS a business and if you can't make money then you're out of a job!

    That's the big question to answer when pitching a dance format, how much money can we make from this?

  2. #12

    Re: The last day of Pulse 87...or is it?

    Of course TGOTR!

    And if there are any lessons to be learned from the Pulse situation, it IS mega advertising, big contests, going around high profile events, jocks and a strong morning show.

    Pulse did put themselves out there with Star & Buc Wild, and even though to some it may not have "fit format", it eventually grew! But after Star left and nothing was replaced by it, things weren't the same in the mornings and not having that "anchor" didn't help. They did the high profile event with the "Birthday Bash Numero Uno" and smaller events such as Playland, Water Taxi Beach and the 18th Street Festival in Brooklyn, so no complaints there.

    But yeah, they needed that BIG money contest as well as seeing billboards on the highways, mass transit, etc. and if there was room for this on the budget, television ads. If something occurs above 92 and the new station takes all of this into consideration, learning from the mistakes of the past, then it could be something BIG that would make immediate money.
    TONY SANTIAGO,
    Coordinator, New York Dance Music Coalition - http://www.facebook.com/NYDanceMusic

    NYC CLUB HAPPENINGS, UPDATED WEEKLY! - http://twitter.com/NYDanceMusic
    NEW MUSIC SPOTLIGHT WITH TONY SANTIAGO - SUNDAYS 6PM (EASTERN) : http://www.partyradiousa.net/

  3. #13

    Re: The last day of Pulse 87...or is it?

    It doesnt matter where on the dial it is. A station well programmed and promoted will do well. There are numerous non-commercial stations that beat out commercials stations. How many times has there been a discussion on how awful a commercial station sound? Im tired of hearing we need a station over 92 on the dial. If you could find a station under 92 will a solid signal, it could still compete with the big boys

  4. #14

    Re: The last day of Pulse 87...or is it?

    It doesn't matter if it's over or under 92, but some radios can't even tune to 87.7, and that's a problem. Even if 87.7 were 50,000 watts, that would still be a handicap.

  5. #15

    Re: The last day of Pulse 87...or is it?

    And here is an article that appeared in today's Daily News about Pulse 87 staying on the air

    http://www.nydailynews.com/entertain..._that_way.html

  6. #16
    DesiArnez6
    Guest

    Re: The last day of Pulse 87...or is it?

    Quote Originally Posted by Tony Santiago
    Of course TGOTR!

    And if there are any lessons to be learned from the Pulse situation, it IS mega advertising, big contests, going around high profile events, jocks and a strong morning show.

    Pulse did put themselves out there with Star & Buc Wild, and even though to some it may not have "fit format", it eventually grew! But after Star left and nothing was replaced by it, things weren't the same in the mornings and not having that "anchor" didn't help. They did the high profile event with the "Birthday Bash Numero Uno" and smaller events such as Playland, Water Taxi Beach and the 18th Street Festival in Brooklyn, so no complaints there.

    But yeah, they needed that BIG money contest as well as seeing billboards on the highways, mass transit, etc. and if there was room for this on the budget, television ads. If something occurs above 92 and the new station takes all of this into consideration, learning from the mistakes of the past, then it could be something BIG that would make immediate money.
    I worry tho, if they had taken that path, would they have gone broke too soon before seeing the ratings increase? Only time will tell if they took the right strategy. They could still edge this out if ALL cards are played correctly and ratings accelerate upwards. Im at the tip of my toes on this one. Regardless, If Pulse does "fade" I wouldn't be shocked to see a larger commercial station take up the format, even 92.3 Now may decide Z100 was too hard to challenge, and easier to go after KTU instead. But they'd have to execute it right. IF any other station takes over this format but in a way that is overly researched and bland, they could totally kill the format. What we need basically is Pulse 87 + lots and lots of money. *sigh (I don't see that yet, still hoping)

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