CBS launched both new CHR's in the 2 biggest markets within several months of eachother to take on their competitor's CHR stations.
As of now AMP is doing quite well and has taken a bite out of KIIS in LA. AMP has good delivery, a standard CHR playlist, albeit rhythmic.
NOW, albeit trending slightly upward has not made much of a dent in the market. The playlist while somewhat more rythmic than Z100 has one of the tightest playlists I've ever heard, has a midmarket sounding delivery and seems to be geared towards the suburbs.
My question would be is why has CBS clearly invested more in AMP than NOW?
As of now AMP is doing quite well and has taken a bite out of KIIS in LA. AMP has good delivery, a standard CHR playlist, albeit rhythmic.
NOW, albeit trending slightly upward has not made much of a dent in the market. The playlist while somewhat more rythmic than Z100 has one of the tightest playlists I've ever heard, has a midmarket sounding delivery and seems to be geared towards the suburbs.
My question would be is why has CBS clearly invested more in AMP than NOW?