Re: Conundrum
I didn't say it had no value. Just limited value. So the best way to maximize that value is offer that content over multiple platforms in order to reach people who have interest in it, but aren't regular listeners.
You can spend money on a product, have it air once and then it's gone. Or spend money on the same product and have it find life in five different places, making money each time. Which is better?
Their costs have increased and the ad market has been in decline in all media (not just radio) for three years. Which is why even the New York Times is having a very hard time. As I've pointed out, it has nothing to do with DJs.
Radio is not the airline industry. When you say "vendors" you also include advertisers, who they will need in order to reorganize. Not good to screw someone, then drop back for a sales call. That's partly why I say bankruptcy is not an option.
Do a search for articles on this deal, and you'll get the official answer. Yahoo and AOL wanted to get out of the online radio business. Both were losing tons of money, thanks to the RIAA. I think Yahoo shut down their operation last year.
Here's one link: http://www.cnbc.com/id/28041255
The jury is still out if the public sees any value in replacing their unhosted music services with hosted radio stations. Aren't you the one who's been saying that the programming sucks, and has sucked for a long time? But neither Yahoo nor AOL sought staffed stations. They just don't want to have to pay music royalties any more. So now they don't have to.
And CBS doesn't have to spend as much creating online platforms, because their stations are on two of the biggest. But that leaves all the other companies out in the cold. Which is why I suggest they better shift staffing from on-air to online.
SirRoxalot said:So, content is valueless, but radio stations should invest in taking that content to multiple platforms, and expand their investment in those platforms? In other words, they should spend MORE MONEY to disseminate content that HAS NO VALUE?
I didn't say it had no value. Just limited value. So the best way to maximize that value is offer that content over multiple platforms in order to reach people who have interest in it, but aren't regular listeners.
You can spend money on a product, have it air once and then it's gone. Or spend money on the same product and have it find life in five different places, making money each time. Which is better?
SirRoxalot said:WHY aren't they making as great a profit as before?
Their costs have increased and the ad market has been in decline in all media (not just radio) for three years. Which is why even the New York Times is having a very hard time. As I've pointed out, it has nothing to do with DJs.
SirRoxalot said:2. Go bankrupt. You stiff the lienholders, stockholders, and vendors. You go to reorganization and come out leaner, meaner, and with a lot less debt. Your profits can be applied to rebuilding the company, recreating your product, and redistributing through those channels that you deem profitable.
Radio is not the airline industry. When you say "vendors" you also include advertisers, who they will need in order to reorganize. Not good to screw someone, then drop back for a sales call. That's partly why I say bankruptcy is not an option.
SirRoxalot said:What do Yahoo and AOL want from CBS? What can they get from CBS that they can't get from a computer algorithm? Both of them already have on-line radio, and already allow you to create personally customized stations that play what YOU want. What do they need CBS for?
Do a search for articles on this deal, and you'll get the official answer. Yahoo and AOL wanted to get out of the online radio business. Both were losing tons of money, thanks to the RIAA. I think Yahoo shut down their operation last year.
Here's one link: http://www.cnbc.com/id/28041255
SirRoxalot said:So, you advocate cutting the very thing that separates radio from existing on-line music services?
The jury is still out if the public sees any value in replacing their unhosted music services with hosted radio stations. Aren't you the one who's been saying that the programming sucks, and has sucked for a long time? But neither Yahoo nor AOL sought staffed stations. They just don't want to have to pay music royalties any more. So now they don't have to.
And CBS doesn't have to spend as much creating online platforms, because their stations are on two of the biggest. But that leaves all the other companies out in the cold. Which is why I suggest they better shift staffing from on-air to online.