Someone mentioned why 98.7 had the call letters WJKK (which would be better for a Jack FM station). I believe that goes back to when 98.7 called itself Jackson's Capitol Country (with a "K" I assume) Doe's anyone know of any other call letters used on 98.7. all I can remember is WQMV, WCKO, WIIN (now on 780) and WJKK)
But I do remember Q-99, 98-Rock (twice), Win-98, Hot 98, 98-Jams, Love-98, 98 Mix, Mix 98.7. They've had almost as many changes as AM 780 and AM 1590