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Thread: Hottest Sales demographic of 2008: 2007's sleeper: oldies-but-goodies

  1. #11

    Re: Hottest Sales demographic of 2008: 2007's sleeper: oldies-but-goodies

    Need to cut back on the salt at my age. Go for the sugar packets instead. Guess I've got a good situation. In my cluster my stations range from hip hop to newstalk. Go the young-uns and the rich-uns.
    Tim

  2. #12
    tcsnrayp
    Guest

    Re: Hottest Sales demographic of 2008: 2007's sleeper: oldies-but-goodies

    But when--oh when--will the agency's convert to 35-64?

  3. #13

    Re: Hottest Sales demographic of 2008: 2007's sleeper: oldies-but-goodies

    Exactly what I have been talking about the last year or so. This demographic is loyal to radio, listen to more of it than any other, and have on average the best demographics to sell advertising to. If you have a format friendly to their likes, you can sell this age group.

  4. #14

    Re: Hottest Sales demographic of 2008: 2007's sleeper: oldies-but-goodies

    I understood it to be going the other way, 18-49.

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