Arby Tron said:(Besides, I would venture to say that filling 24/7 with holiday music is a weak excuse for programming, especially since there are so few holiday songs that are worth listening to.)
Sorry Bernzee, but its not a weak excuse it is a powerful strategy that a station can use to build an image upon. It is a huge ratings home run and unlike weak air talent, this gets people to tune in.
I agree it is a powerful tool, or at least WAS. It's still a good tool if you have weak air talent and programming and need to generate a ratings spike to skewer the ARB's. If a station has to build its image on mindlessly playing nothing but Jessica Simpson and the Chipmunks for a month, their problems are more severe than using this powerful tool can cure. Besides, what do the do in January? Play all the hits for Ramadan?