February 2, 2007 Press Release
CBS RADIO LAUNCHES ITS FIRST “GREEN” FOCUSED RADIO STATION
WARW-FM Renamed 94.7 "The Globe" With On-Air Imaging Featuring Environmentally
Friendly Messaging And Call To Action Ideas
Station Nearly Doubles Its Rock Music Playlist To Include More World Class Rock Music From The Past Two Decades
CBS RADIO today announced the launch of 94.7 The Globe, its first "green" focused radio station. The Washington D.C. station will operate using renewable energy to power its 50,000 watt signal. This move will contribute to lowering the threat of global warming through the purchase of energy resources generated by wind. Additionally, station vehicles will be replaced with hybrid models, and 94.7 The Globe will further its "green" focus by taking a number of steps on and off-air to consistently promote ways for listeners to live an eco-friendly lifestyle.
In a related announcement, the station earlier today renamed itself 94.7 The Globe reflecting its new pro-environment principles and “World Class Rock” format. WARW will continue to be a rock-based format, however, it will increase its playlist incorporating more artists from the late 90s and today including Dave Matthews Band, Coldplay and Red Hot Chili Peppers, among others.
A new website has also been created for The Globe featuring station news and environmental resources. Listeners can log on to www.947theglobe.com for more information and to listen to the online stream. Following The Globe’s premiere week of World Class Rock music, air talent members Weasel, Schelby, Cerphe and Mark Stevens will re-emerge into daily programming.
“Everyone at the station, from our on-air talent to the many employees who work behind the scenes, has embraced this environmentally responsible concept and we look forward to incorporating green aspects into every facet of our operation,” said Michael Hughes, Senior Vice President, CBS RADIO Washington, and General Manager of WARW. “It’s not often you can perfectly align great music with a message so central to your audience’s beliefs. Rock and ‘green’ is just such a winning combination, and now, more than ever, is the right time to evolve the station to ensure a successful run well into the future.”
“We have long stood on the principle of giving back to our communities and we’ve done so in amazing ways over the years,” said Scott Herman, Executive Vice President, CBS RADIO. “We hope this move serves to influence and motivate our listeners, vendors, and advertisers, as well as act as a building block for other stations within our Company.”
Highlights of the station’s green initiative include:
Using renewable energy to supply power to the station’s 50,000 watt signal and using hybrid station vehicles;
In-studio artists will perform in The Globe’s Custom Greenhouse outfitted with low voltage lighting and recycled flooring;
Annual Earth Day concert event;
Station will create promotional campaigns around socially-conscious events such as Bonnaroo, Lollapalooza and Coachella;
Station appearances will be branded “Go Green With The Globe” and provide listeners with information on environmental leadership and energy conservation; WARW will also host events encouraging recycling, tree planting and use of green products.
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CBS RADIO LAUNCHES ITS FIRST “GREEN” FOCUSED RADIO STATION
WARW-FM Renamed 94.7 "The Globe" With On-Air Imaging Featuring Environmentally
Friendly Messaging And Call To Action Ideas
Station Nearly Doubles Its Rock Music Playlist To Include More World Class Rock Music From The Past Two Decades
CBS RADIO today announced the launch of 94.7 The Globe, its first "green" focused radio station. The Washington D.C. station will operate using renewable energy to power its 50,000 watt signal. This move will contribute to lowering the threat of global warming through the purchase of energy resources generated by wind. Additionally, station vehicles will be replaced with hybrid models, and 94.7 The Globe will further its "green" focus by taking a number of steps on and off-air to consistently promote ways for listeners to live an eco-friendly lifestyle.
In a related announcement, the station earlier today renamed itself 94.7 The Globe reflecting its new pro-environment principles and “World Class Rock” format. WARW will continue to be a rock-based format, however, it will increase its playlist incorporating more artists from the late 90s and today including Dave Matthews Band, Coldplay and Red Hot Chili Peppers, among others.
A new website has also been created for The Globe featuring station news and environmental resources. Listeners can log on to www.947theglobe.com for more information and to listen to the online stream. Following The Globe’s premiere week of World Class Rock music, air talent members Weasel, Schelby, Cerphe and Mark Stevens will re-emerge into daily programming.
“Everyone at the station, from our on-air talent to the many employees who work behind the scenes, has embraced this environmentally responsible concept and we look forward to incorporating green aspects into every facet of our operation,” said Michael Hughes, Senior Vice President, CBS RADIO Washington, and General Manager of WARW. “It’s not often you can perfectly align great music with a message so central to your audience’s beliefs. Rock and ‘green’ is just such a winning combination, and now, more than ever, is the right time to evolve the station to ensure a successful run well into the future.”
“We have long stood on the principle of giving back to our communities and we’ve done so in amazing ways over the years,” said Scott Herman, Executive Vice President, CBS RADIO. “We hope this move serves to influence and motivate our listeners, vendors, and advertisers, as well as act as a building block for other stations within our Company.”
Highlights of the station’s green initiative include:
Using renewable energy to supply power to the station’s 50,000 watt signal and using hybrid station vehicles;
In-studio artists will perform in The Globe’s Custom Greenhouse outfitted with low voltage lighting and recycled flooring;
Annual Earth Day concert event;
Station will create promotional campaigns around socially-conscious events such as Bonnaroo, Lollapalooza and Coachella;
Station appearances will be branded “Go Green With The Globe” and provide listeners with information on environmental leadership and energy conservation; WARW will also host events encouraging recycling, tree planting and use of green products.
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