In light of what I read in the LA board about KZLA's flip, an interesting question has come to mind. What does an advertiser do when they have bought spots, only to find out that 1 week into their campaign, the station has decided to chase an audiance that isn't what you want. If I was an advertiser, I would be pissed about the lack of information. Would it have a negative impact on advertisers?
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Flipping Stations, Who needs to know?
- Thread starter leethalweapon
- Start date
Lee Anderson said:
I was part of changing the formats on 12 stations in markets like San Diego, San francisco, Phoenix, Houston, Dallas, etc. between January and March of this year. the procedure is to have the sales staff call every client either a day or two ahead (if there is less secrecy involved) or the very next morning and disscuss the change, giving the option to cancel. If an advertiser believes in your company they generally continue on.
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