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CBS to go with the Arbitron People Meter

T

Tig1150

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Inside Radio is reporting that Arbitron has signed up CBS for the People Meter.This is probably the domino that Arbitron needed - a long-term (seven year) multi-market contract with a major radio operator. CBS Radio's Joel Hollander says his company is "counting on the PPM to enhance the value of both our programming and the audiences we reach in the eyes of our advertisers."
 
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