> > The engineering consultant that developed the WYLL
> > Lockport,IL site has told us that he could not develop a
> > daytime pattern with sufficient protection for KSL from
> that
> > location. So at this point, there is no plan to operate
> > permanently from that location during the daytime.
> >
> > Also, the land in DesPlaines, belongs to a private party
> and
> > is leased by WYLL. So WYLL would not receive any money
> from
> > the sale of the DesPlaines land.
> >
> > Maybe someday the FCC protection rules will change a bit
> and
> > it will make sense to move the whole operation to
> Lockport.
> >
> >
> > Dr. Dave
> >
> With the night pattern covering the right areas of the
> Chicago market; is it possible to use the night pattern for
> the day pattern too? Basing on the theoretical pattern
> developed for night use, I don't see where it would hurt to
> use that pattern too. Maybe there's more to it than that.
The Night Pattern covers OK at night, certainly an improvement over what existed previously. BUT...the Day Pattern packs more signal than the Night Pattern within the Chicago Metro area where the Arbitron Ratings are measured.
While WYLL isn't really a ratings driven format, it's brokered programs and advertisers want to reach as many people as possible and the Day Pattern does just that.
On rare emergency ocassions the Night Pattern has been used during the daytime, and we have had a few calls regarding reception problems in the heart of the city. So I don't think we ever want to use that pattern during the day time on a permanent basis.
Dr. Dave
>