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Thread: Ad Rates For A Syndicated Show?

  1. #1
    fang39
    Guest

    Ad Rates For A Syndicated Show?

    I've gotten a lot of great feedback on a weekly 70's retrospective that I created, produced and hosted for an AC station located on eastern Long Island. I'm looking to get the show syndicated and the popular consensus is that I should shop the program for barter on my own. The theory is that the more stations that carry the show, the more attractive it (and it's audience) becomes to a syndicator and it's core advertisers. While I'm more than willing to do this, the question is how to procure sponsors? How do you get someone to buy ad time to sell their product or service on a program that may or may not air in their market? And how do I come up with a rate schedule for the spots?

    I'm hoping that someone on this board will have the "magic pill" that will answer all of my questions. Click and paste the following for program information and scoped audio from the show:
    http://djconnors.com/saturday%20morning%2070's

    Thanks again and HAVE A NICE DAY!

  2. #2
    isr
    Guest

    Re: Ad Rates For A Syndicated Show?

    > I've gotten a lot of great feedback on a weekly 70's
    > retrospective that I created, produced and hosted for an AC
    > station located on eastern Long Island. I'm looking to get
    > the show syndicated and the popular consensus is that I
    > should shop the program for barter on my own. The theory is
    > that the more stations that carry the show, the more
    > attractive it (and it's audience) becomes to a syndicator
    > and it's core advertisers. While I'm more than willing to do
    > this, the question is how to procure sponsors? How do you
    > get someone to buy ad time to sell their product or service
    > on a program that may or may not air in their market? And
    > how do I come up with a rate schedule for the spots?
    >
    > I'm hoping that someone on this board will have the "magic
    > pill" that will answer all of my questions. Click and paste
    > the following for program information and scoped audio from
    > the show:
    > http://djconnors.com/saturday%20morning%2070's
    >
    > Thanks again and HAVE A NICE DAY!
    >

    Just a suggestion - You can get rid of that annoying %20 space problem between words in "saturday morning 70's" by putting an underscore _ in the spaces. eg: "saturday_morning_70's"

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