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Thread: Opinion Wanted

  1. #1

    Opinion Wanted

    All:

    In your opinions, how long does it take for a program to be considered "market saturated" or having built its market share.

    In this case it is a one hour finacial "call in" show on a news talk station in a major market that airs once a week on Sunday afternoons.

    Is it two years? What would be the expectation of market penetration after say, one year,... would it be 80% of potential audience?

    Another way for me to ask this question is how long does it take a program to reach its potential and what does this growth curve look like.

    Thanks in advance,
    Lussenheide

  2. #2

    Impossible to answer, sorry

    That's just too dependent on local issues.

    What station is it on? To use New York as an example, is it on WABC 770 with 50,000 watts or WLIB with 5,000 high up on the dial?

    Advertising for the show? Newspaper ads? Mentions in local columns?

    Who's on the station before and after the show? Lead in?

    What time is the show on? 4am or 4pm?

    How good is the host? Maybe all that's needed is a new host (not saying that's the case, just speaking theoretically)?

    Etc, etc.

    Too many factors exist to make any kind of determination.

  3. #3

    How Long For Market Buildup For Other Shows

    Well, how long was the average market buildup for shows that you know of that aired one hour on a weekend.

    I realize that there are lots of factors, but lets look at some case history if anyone has a few that they would like to share.

    Thanks
    Lussenheide








    > That's just too dependent on local issues.
    >
    > What station is it on? To use New York as an example, is it
    > on WABC 770 with 50,000 watts or WLIB with 5,000 high up on
    > the dial?
    >
    > Advertising for the show? Newspaper ads? Mentions in local
    > columns?
    >
    > Who's on the station before and after the show? Lead in?
    >
    > What time is the show on? 4am or 4pm?
    >
    > How good is the host? Maybe all that's needed is a new host
    > (not saying that's the case, just speaking theoretically)?
    >
    > Etc, etc.
    >
    > Too many factors exist to make any kind of determination.
    >

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