I was talking to a friend in radio the other day and we were going on like 2 old bitter radio people . . . per usual.
I said, "In Dallas (He lives in Miami) we have something that I call the IN THE AIR TONIGHT EFFECT. How many stations can play virtually the same music. One day 2 weeks ago I was driving. I was in the car for 20 minutes. I heard IN THE AIR TONIGHT on KZPS, THE SPOT and JACK FM - all within that 20 minutes. It got me thinking about how many stations we have in this market that play a LOT of the same music."
I can do this all day.
Billy Idol - KZPS, KDGE, KJKK, KSPF
Evanescence - KZPS, KDGE, KJKK, KSPF, KDMX, KVIL
Goo Goo Dolls - KZPS, KDGE, KJKK, KSPF, KDMX, KVIL
That list could go on for pages.
What's the point? Every time I talk about radio, it's like beating a dead horse. It's completely useless to even come on a message board and discuss any part of it, because not only is it not going to change, it's just going to get worse and worse before it finally just fizzles out completely.
If a radio station does absolutely NOTHING to set itself apart, why would you continue to play the same bullsh*t and not switch formats. And yes I'm biased, but we have 6 or 7 radio stations sharing up to 75% of their playlist with another radio station, YET - we do not have ONE single radio station in market NUMBER FOUR that plays:
Godsmack, Five Finger Death Punch, Dirty Hony, Blackstone Cherry, Pantera(!), Drowning Pool, Tool, Marilyn Manson, White Zombie, Korn, Disturbed, Shinedown, Avenged Sevenfold, Slipknot, Killswitch Engage, Limp Bizkit, Trivium, Puddle of Mudd, Staind, Three Days Grace, Lacuna Coil, Kitty, Rise Against, Saliva, Iron Maiden, Theory of a Deadman, Silverchair, Cold, Trapt, Velvet Revolver, Coal Chamber, Rammstein, Static X, Machinehead, Stone Sour, Ozzy (post 1992), Brother Caine, Greta Van Fleet, Royal Blood, Chevelle, Volbeat, The Pretty Reckless, Saint Asonia, Zakk Wylde, Ayron Jones, Bush, Bring Me The Horizon, Breaking Benjamin, Dorothy, Ghost, Papa Roach, 10 Years, Kenny Wayne Sheppard, Halestorm, Default, Sevendust, The Killers, Messer, Candlebox, Finger Eleven . . .
I could go on for days, but I posted so many to drive home the point. Every band listed above is under the 25-54 umbrella. The rock format is absolute sh*t because companies and management have bought into the same old idea that people who listen to rock music are black tee shirt wearing, pot smoking, pink haired 19 year olds. And THAT proves the point that radio, many years ago, became too safe and vanilla. EVERYTHING about EVERY radio station in DFW is vanilla. This isn't L.A. This is Dallas TEXAS - and I don't care how many people move here from California, nothing will ever change the FACT that this is a ROCK MARKET.
Alright. My monthly rant is over. Let the defending of the IN THE AIR TONIGHT EFFECT commence.
I love you . . . every one of you.
I said, "In Dallas (He lives in Miami) we have something that I call the IN THE AIR TONIGHT EFFECT. How many stations can play virtually the same music. One day 2 weeks ago I was driving. I was in the car for 20 minutes. I heard IN THE AIR TONIGHT on KZPS, THE SPOT and JACK FM - all within that 20 minutes. It got me thinking about how many stations we have in this market that play a LOT of the same music."
I can do this all day.
Billy Idol - KZPS, KDGE, KJKK, KSPF
Evanescence - KZPS, KDGE, KJKK, KSPF, KDMX, KVIL
Goo Goo Dolls - KZPS, KDGE, KJKK, KSPF, KDMX, KVIL
That list could go on for pages.
What's the point? Every time I talk about radio, it's like beating a dead horse. It's completely useless to even come on a message board and discuss any part of it, because not only is it not going to change, it's just going to get worse and worse before it finally just fizzles out completely.
If a radio station does absolutely NOTHING to set itself apart, why would you continue to play the same bullsh*t and not switch formats. And yes I'm biased, but we have 6 or 7 radio stations sharing up to 75% of their playlist with another radio station, YET - we do not have ONE single radio station in market NUMBER FOUR that plays:
Godsmack, Five Finger Death Punch, Dirty Hony, Blackstone Cherry, Pantera(!), Drowning Pool, Tool, Marilyn Manson, White Zombie, Korn, Disturbed, Shinedown, Avenged Sevenfold, Slipknot, Killswitch Engage, Limp Bizkit, Trivium, Puddle of Mudd, Staind, Three Days Grace, Lacuna Coil, Kitty, Rise Against, Saliva, Iron Maiden, Theory of a Deadman, Silverchair, Cold, Trapt, Velvet Revolver, Coal Chamber, Rammstein, Static X, Machinehead, Stone Sour, Ozzy (post 1992), Brother Caine, Greta Van Fleet, Royal Blood, Chevelle, Volbeat, The Pretty Reckless, Saint Asonia, Zakk Wylde, Ayron Jones, Bush, Bring Me The Horizon, Breaking Benjamin, Dorothy, Ghost, Papa Roach, 10 Years, Kenny Wayne Sheppard, Halestorm, Default, Sevendust, The Killers, Messer, Candlebox, Finger Eleven . . .
I could go on for days, but I posted so many to drive home the point. Every band listed above is under the 25-54 umbrella. The rock format is absolute sh*t because companies and management have bought into the same old idea that people who listen to rock music are black tee shirt wearing, pot smoking, pink haired 19 year olds. And THAT proves the point that radio, many years ago, became too safe and vanilla. EVERYTHING about EVERY radio station in DFW is vanilla. This isn't L.A. This is Dallas TEXAS - and I don't care how many people move here from California, nothing will ever change the FACT that this is a ROCK MARKET.
Alright. My monthly rant is over. Let the defending of the IN THE AIR TONIGHT EFFECT commence.
I love you . . . every one of you.