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The Beat moves to 96.1

ksradiogeek said:
Not to mention, the target demographics are largely in the north metro.
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Davis has done a pretty good job with their patchwork of the 107.1s and 102.3. They cover much of this area as well, some parts better than 105.7. I think 107.1/102.3 has beaten 105.7 a few times, but they’re in the basement as well 0.5 for La Raza and 0.7 for Z.
 
101tm said:
Davis has done a pretty good job with their patchwork of the 107.1s and 102.3. They cover much of this area as well, some parts better than 105.7. I think 107.1/102.3 has beaten 105.7 a few times, but they’re in the basement as well 0.5 for La Raza and 0.7 for Z.
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Yes, but remember that the Hispanic population is only 12% of the metro. That means a .7 share among the general 6+ population is a 5.8 share against Latinos. And keep in mind that the station's target is young, which means a larger share among that audience.

Also, ratings for WBZY are almost irrelevant. They get on virtually every Hispanic radio buy in the market.

WBZY's signal is too small to be competitive with a general market format. But it comes in well where the Hispanic population tends to reside, including Gwinnett. That's why we're unlikely to see a format change on 105.7.
 
I don't see how putting Power--especially a "watered down" Power--on 105.3 will be successful. There's just no there there. Unless they are trying to clear shows I don't see the benefit. One angle, though, might be for Power to go more CHR/R...but then it competes with their new toy.

The signal would be terrible for talk, and flip-flopping Hispanic to 105.3 from 105.7 isn't an option, either, as many have already stated.

Soft AC is an option. Classic/adult/variety hits is always an option. Just because the format holes are there.

96 Rock on 105.3 would work--even if done "low budget"--and would have a great signal where River has a weak one. If the demand is there they could move it to 96.1 one day. However, it could also cannibalize listenership at iHeart's classic rockers in Columbus (a full class C--there's significant overlap between WRDG and WVRK) and possibly Macon (a C2).
 
Having 5 urban stations in Hot-lanta is like having 5 Spanish stations in Houston. It’s all about demographics.

Man, if Power didn’t move to 105.3 I bet you with a little money for upgrades and putting Rock they could end up having good numbers and keep 99X on its toes. But nooooooo, that’s just too much to ask from iHM. What losers!
 
RoddyFreeman said:
Yes, but remember that the Hispanic population is only 12% of the metro. That means a .7 share among the general 6+ population is a 5.8 share against Latinos. And keep in mind that the station's target is young, which means a larger share among that audience.

Also, ratings for WBZY are almost irrelevant. They get on virtually every Hispanic radio buy in the market.

WBZY's signal is too small to be competitive with a general market format. But it comes in well where the Hispanic population tends to reside, including Gwinnett. That's why we're unlikely to see a format change on 105.7.
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All true. However, IHeart has never been able to be content with what they want to do with Spanish in Atlanta, so who knows what they could do with it next. They’ve rebranded and moved the Spanish stations when they were performing much better than Z105 is. Do I think they’ll change anything soon? Should they? No and no. But I’m just going off their history with the format in Atlanta. I never understood why they blew up Viva for the Groove disaster on 105.7 or messed with El Patron/Viva on 105.3. All were doing better than Z105.7 is now.

Atlanta is just a strange cluster for iHeart. They don’t have any heritage stations (anymore), they only have two true full market signals, one signal is a rimshot, one signal is deficient in the outer areas, and one is a class A in a market that requires at least a centrally located C2 signal (see: 100.5) or strong rimshot with the proper format for its area (104.1) to be competitive. Oh…and 640, whose signal speaks for itself.
 
Alex_0490 said:
Man, if Power didn’t move to 105.3 I bet you with a little money for upgrades and putting Rock they could end up having good numbers and keep 99X on its toes. But nooooooo, that’s just too much to ask from iHM. What losers!
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Rock 100.5, in its various tweaks in its over decade run, showed how the time for that kind of rock format has come and gone in the market. Even with a stick centrally located in downtown and headlined, for a time, by a once successful morning show.

iHeart feels they can still roll with a CHR in the cluster that can serve as (somewhat of) a sales flanker for The Bull, clear Jubal and Seacrest, and prevent Q from completely making a big jump to #1. Meaningless 6+/12+ ratings be damned - that’s not what programmers/owners use.

I don’t call that a loser mentality. I call that business sense.
 
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101tm said:
All true. However, IHeart has never been able to be content with what they want to do with Spanish in Atlanta, so who knows what they could do with it next. They’ve rebranded and moved the Spanish stations when they were performing much better than Z105 is. Do I think they’ll change anything soon? Should they? No and no. But I’m just going off their history with the format in Atlanta. I never understood why they blew up Viva for the Groove disaster on 105.7 or messed with El Patron/Viva on 105.3. All were doing better than Z105.7 is now.

Atlanta is just a strange cluster for iHeart. They don’t have any heritage stations (anymore), they only have two true full market signals, one signal is a rimshot, one signal is deficient in the outer areas, and one is a class A in a market that requires at least a centrally located C2 signal (see: 100.5) or strong rimshot with the proper format for its area (104.1) to be competitive. Oh…and 640, whose signal speaks for itself.
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I forgot about GROOVE 105.7. Isn’t that what STAR 94 is today?
 
ShawtyBlack_ATL said:
I forgot about GROOVE 105.7. Isn’t that what STAR 94 is today?
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Yeah, kinda similar but I forget exactly what Groove sounded like. But similar concept. Of course a few years later Groove 105.7/96.7 became Wild 105.7/96.7 as it evolved. It seems like iHeart can’t decide if they want to simulcast 105.7 and 96.7, personally I don’t get why they simulcast, break the simulcast, simulcast again, etc. Perhaps right now having Spanish CHR Z on 105.7 and Regional Mexican El Patron on 96.7 makes for a good combo sale and brings in more revenue.
 
ksradiogeek said:
Rock 100.5, in its various tweaks in its over decade run, showed how the time for that kind of rock format has come and gone in the market. Even with a stick centrally located in downtown and headlined, for a time, by a once successful morning show.

iHeart feels they can still roll with a CHR in the cluster that can serve as (somewhat of) a sales flanker for The Bull, clear Jubal and Seacrest, and prevent Q from completely making a big jump to #1. Meaningless 6+/12+ ratings be damned - that’s not what programmers/owners use.

I don’t call that a loser mentality. I call that business sense.
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Rock 100.5 was poorly programmed most of its life. During the limited time it was programmed well, it earned good male numbers.

I suppose because Cumulus can offer a country music and CHR combo to ad buyers that iHM wants to continue to be able to do the same. The Cumulus stations will attract more dollars; Power is a neglected brand on a mediocre signal.

Good business sense would mean iHM using 96.1 to broadcast a mass appeal format that attracts a lucrative consumer and that has potential to bill highly. I am skeptical that hip-hop can accomplish the above, especially given how many different ways that pie is sliced.
 
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No. 105.3 is a C1 from 35 miles southwest of the city and 105.7 is 21 miles north of the city and only a C2. I find it crazy that with the upgrade for the Beat that Iheart wants it to keep the WRDG calls.
 
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