Keep in mind that they PAID for that .3. Hubbard subscribes, which means they PAY for that listing. If there's any error, they have already called their Nielsen rep, and if there's some error, Nielsen will announce it very quickly. The station has recourse, and they can review all the data if they want. But chances are that the .3 is what they got.
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How is KPNW FM doing in the ratings? Particularly in the demos they’re after?
- Thread starter Cobra14
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Keep in mind that they PAID for that .3. Hubbard subscribes, which means they PAY for that listing. If there's any error, they have already called their Nielsen rep, and if there's some error, Nielsen will announce it very quickly. The station has recourse, and they can review all the data if they want. But chances are that the .3 is what they got.
Can you imagine watching that “real time data” as your “ratings” go all the way down to .3? You just sit there and pretend it’s real data. What a weird business.
In the meantime, the Wolf went from a 3.8 to a 7.1, highest share in the station's history. Thank you, Mother Hubbard!
Having done dozens of format switches in my career, I anticipate the fact that a total change will produce a total reset in listenership.
If an ice-cream shop closes and the space becomes an espresso bar, one would expect that it would take months for the new shop to develop a steady clientele. Think of the dial position as being the "space" and the old business left and the new one has to now develop a listener core.
So if this “low rating” thing continues would they flip back to Country on 98.9 and dust off the ol’ boot spurs?
If, after about 12 months or so they don't see growth, they will do research to fine-tune the product. After that, if it does not work they might start to consider a new format.
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Many format flips happen and you see basement ratings. But these are KIXI level numbers.
I’ve seen and heard more chatter about the station since it’s launch and heard it in businesses. Guess we’ll see what happens. Maybe the Punjabi format if 93.3 doesn’t go first with it. Call letters are already appropriate.
Naw, bring back Rock 98.9 instead.
But actually, they should stick with what they've got here. Figure out a way to make it click. There is potential for alternative in a market like Seattle. KEXP is proof of that.
You also get a lot of tech bros who are new arrivals, and live downtown or near downtown, who question why anyone who was born in the region is a bit dismayed at the situation downtown. They say "this is what big cities are like!" They may have a point, but....
Except there's no reason to leave KEXP for a station with less personality and lots of commercials.
If you look at KPNW's playlist, they are clearly going after listeners of KNDD, KZOK, in addition to KEXP. That does give them a much larger pool of potential listeners..A large amount of the music played on KPNW may be too mainstream for a KEXP listener.
KEXP is more of a "music discovery" station than a conventional Triple A. Often there's a lot of electronica, pop, contemporary R&B and so on.
KPNW is in a different lane. While music discovery is a part of their image, it's much more select in the new music it plays. There's not a lot of Dave Matthews, Ray Lamontagne, Brandi Carlile and Beck on KEXP these days.
I have no idea what the average age is of the people that contribute to KEXP, but they sound "younger" than KPNW, and it would seem there could be room for both, if KPNW gets the right people doing the right things.
KPNW is in a different lane. While music discovery is a part of their image, it's much more select in the new music it plays. There's not a lot of Dave Matthews, Ray Lamontagne, Brandi Carlile and Beck on KEXP these days.
I have no idea what the average age is of the people that contribute to KEXP, but they sound "younger" than KPNW, and it would seem there could be room for both, if KPNW gets the right people doing the right things.
I have been told that KPNW is going for a mid 40's average age. I think that is a bit younger than they will actually do.- depends how much they pull from KEXP versus the now 10 years older Mountain audience.
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OK, but does KEXP's signal have the reach of KPNW's?
Surprisingly, it doesn't seem to matter, now does it?
Well, if you can lock in a large audience inside the City limits, that is indeed something. And the signal makes it out to the suburbs fairly well. I live in a terrain shadow and I get KEXP in stereo OK, even with the whip on my portable collapsed, and I'm probably between 15-20 miles from their transmitter.
So, yeah, relative signal strength doesn't always need to come into play.
When radio only received over the air, signal strength and reception was a larger factor. But here in modern times; most stations, including KEXP, also stream or have some form of listening via app. If your content is worthy, listeners will find a way to listen.
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