Ultimately, a radio station is valued by the amount of revenue it brings in. Does anyone really believe that the station would play Alt for 30 years if it was not making a sufficient profit?
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Alt 105.3 Flips to Adult Hits "105.3 Dave FM"
- Thread starter atthestars
- Start date
Sports stations seem to bill pretty well even without good ratings. 95.7 The Game’s 6+ numbers are not all that great. Supposedly (from what I’ve heard) advertisers like to be associated with Sports radio. I rarely see Sports stations change format even with bad ratings which leads me to believe this is partially true.
They like sports radio because they know the audience is nearly all male and much of it in a demographically attractive age range. And pitching cars and beer and fantasy sports/gambling and ED remedies to that audience works.
KFOG had horrible billing its past several years on the air compared to other stations. Alt 105.3 evidently wasn't carrying the freight, either.
The format has proven itself unworthy of a major signal locally.
I will say the format generally performed better ratings wise in the South Bay looking back over two decades. Too bad 92.3 and 104.9 are unavailable. (Only way I see the format making a comeback on regular FM radio is if a new party enters into an LMA for 92.3 FM, bumping Bolly off the frequency.)
94.5, 95.3, 98.5 and 106.5 won't change. 98.5 already includes some major alt hits from the 90s and early 00s in its music rotation.
I cannot see 105.7 going to a format that appeals predominantly to Caucasians.
The format has proven itself unworthy of a major signal locally.
I will say the format generally performed better ratings wise in the South Bay looking back over two decades. Too bad 92.3 and 104.9 are unavailable. (Only way I see the format making a comeback on regular FM radio is if a new party enters into an LMA for 92.3 FM, bumping Bolly off the frequency.)
94.5, 95.3, 98.5 and 106.5 won't change. 98.5 already includes some major alt hits from the 90s and early 00s in its music rotation.
I cannot see 105.7 going to a format that appeals predominantly to Caucasians.
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Usually AC does well in San Francisco if one wants to look for top music radio stations in the Bay Area.
KISQ, KOIT would have to be the top music stations on average.
If you add all the AC stations, in 25-54 you have 20 shares with the AC, Hot AC, Urban AC stations (KIOT, KLLC, KISQ, KIOI, KRBQ, KBLX, KKIQ, KKDV). And 23 shares if you include Mexican AC KBRG. Non-commercial stations not listed.
CHR's KMVQ and KYLD together average about a 5 share each in 25-54, or a 10 share total. Spanish language averages around 10 shares in 25-54 split between three stations.
Classic rock and Alternative about 7.5 shares, with classic rock getting 5.7 of them. Commercial news, talk and sports about 9 shares in that demo.
That is because they deliver an almost pure male audience quite efficiently. For years, WFAN was around 15th in ratings in NYC, but #1 in billing because it delivered men well.
Also, sports stations get a lot of "sports marketing" budgets that are not part of normal advertising budgets.
They are in a three-way tie for 15th in normal year (not a pandemic year) so they do OK, and benefit from the higher commercial load talk stations can carry.
And, under that theory, when it seemed impossible to sustain profitability, they flipped.
Do you think KROQ is going to go away anytime soon?
It's a key part of the Audacy Alt puzzle and there's really nothing slam dunk to flip it to. If it flips it basically puts every Audacy Alt on a death watch.
KROQ lost its music position about half a decade ago. They are not the "old" K-rock any more because the old version was anchoried by the morning show which disintegrated.
I don't think that the corporate decision makers are using KROQ as a barometer for Alt in other markets. I think that they are trying to figure out what options are possible for a station that is now not even in the top 15 in their core demos.
I mean "key" as in it's overall legacy and exposure, plus it's personally programmed by the Audacy format captain. Getting rid of it will send a lot of shockwaves and to most casual observers it will be a reckoning for Audacy's Alternative stations if not the whole format.
Tho mostly it's getting its ass kicked by KYSR.
Would Dave-FM go after 103.7 listeners?
Sure, why not? Although Dave won't have personalities. Just music and imaging, and they might toss in some 90s in there too.
MarioMania said:
Would Dave-FM go after 103.7 listeners?
Would Dave-FM go after 103.7 listeners?
Dave is essentially a rock-centric version of 103.7 "80s+". Whereas 103.7 plays a wide variety, including the likes of Madonna and Laura Branigan, I have heard mostly '80s and '70s rock hits on Dave (Heart, Phil Collins), with a smattering of early-'90s.
uh....my post WAS sarcasm. Thanks. #whenyouassume
I play several (KBMR).
Santana has to be another one when back in the 2000's he had a second stint of success that brought the trending artists of the decade such as Rob Thomas, Matchbox twenty and, Michelle Branch. This was a case where Santana not only tried to revive his success with his original audience but introduced the young end Gen X and Older end Millennials to the latter two artists.
Dave FM sort of like The Drive Chicago?
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