Here is the latest ratings for Chicago radio stations.
https://ratings.radio-online.com/cgi-bin/rol.exe/arb005
https://ratings.radio-online.com/cgi-bin/rol.exe/arb005
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Chicago Radio Ratings 5-13-19
- Thread starter Dr Wayne
- Start date
Bee ready Robert Feder will have his report tomorrow? Odds on the top morning show will be either the Mix or WBBM, I might eat my words f I am wrong, but I know I won't be.
In 12+ it is WTMX, WWBBM, WDRV, WOJO and WSCR in morning show rank.
In the ages that actually matter, 25-54, it is WTMX, WOJO, WDRV, WLS-FM and WKSC in the morning show top spots.
Here is Robert Feder's report https://www.robertfeder.com/2019/05...19/05/14/chicago-radio-ratings-mix-moves-top/ , The Mix no surprise is up there, and WGN Radio and WLS AM's ratings sink. Even through WGN Radio is higher, and should be since they have more local talk then WLS AM during the week. And the Chicago White Sox no surprise are not doing anything to help WGN Radio even improve of even crack into the top 10. Notice how WGN Radio has long baseball teams, as a lot of the Cubs final years on WGN radio from 2009 to 2014 were all losing seasons, did the Cubs see something with WGN Radio the White Sox are not seeing?
Feder also reported that Cumulus is running ads for WBEZ's Morning Edition on its three Chicago stations.
https://www.robertfeder.com/2019/05/13/cumulus-stations-accept-ads-newstalk-rival-wbez/
https://www.robertfeder.com/2019/05/13/cumulus-stations-accept-ads-newstalk-rival-wbez/
Mr. Feder reports that WBEZ’s “Morning Edition” ads have run on two of the three Cumulus stations—namely, WLS-FM and WKQX. Are you suggesting the ads also run on WLS-AM?
This story says all three:
https://www.radiodiscussions.com/sh...hicago-Airing-Spots-for-Crosstown-NPR-Station
Don't all the stations run about the same commercials expect for WBEZ that has no commercials at all, in less you air them run commercials during a show they are airing. I know for sure there are a few commercials that air during Wait Wait Don't Tell Me, even after their couple of 1 minute breaks.
To clarify, my query was not about underwriting spots that air on WBEZ. Rather, it concerned advertisements that promote WBEZ on the market’s three Cumulus-owned stations. I was particularly surprised to learn that a news/talk station (WLS) would run ads for a competing news/talk station (WBEZ).
As the market manager of the station said in my linked story, this isn't about content, it's about money:
Cumulus Chicago VP/Market Manager Marv Nyren, who previously served as VP/Corporate Sponsorships for Chicago Public Media's WBEZ-FM in 2017, told Feder that airing the spots for a non-commericial competitor was an "unusual arrangement despite that it conveys a clear message to check out the competition." Calling it "mainly a financial decision," Nyren told Feder he welcomed the business as long as he could approve the wording of the spot.
I wonder whether WNYC will devise a similar arrangement with WABC.
I ma surprised to, but I hear them play on WLS-FM, and I have not listened to WLS in the last few years, or even as of more recently to notice if they are running commercials for them as well. The way I figure that WLS FM is not as big of a rival to WBEZ, as WLS FM is a classic hits station, and WBEZ is news/talk expect for without commercial breaks like WLS AM does take.
It does make sense since WBEZ and WLS FM doesn't compete against each other, even through they do compete against their sister station WLS AM. And even when you look at the ratings, not as much of people in Chicago really listen to WLS AM since most of their programming weekdays is syndicated talk with only talk local shows.
Remember those spots that Larry Lujack did when WCFL dropped Top 40 in 1976, and referred to WLS as their "former competitor", and pointed out after returning to WLS that WCFL was always on time with his paycheck, "and still does, I might add", referring to the partial buyout of his contract? I forget the details. Anyone have tapes from this era?
I do remember on the last WCFL Top 40 show he gave his "coveted recommendation" as to which station people should listen to. Do you remember what it was?
He gave his recommendation to....WCFL. Since he'd be staying for the BM format, he told listeners to stay put.
It turned out that way, but do you remember what station he first recommended in his final address?
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KHJ.
You got it!
It looks like you can't trust at least this time of the radio ratings that they cut, as they shortchanged WMVP ESPN Radio 1000 of its online listeners, and Robert Feder posted a couple article of that, including Jim Pastor, the vice president and general manger the station that blasted Nielsen for the undercount, here is his report on that https://www.robertfeder.com/2019/05/24/espn-1000-blasts-nielsen-ratings-undercount/ , and here is his original post on the undercount as his lead story in his Robservations column https://www.robertfeder.com/2019/05/23/robservations-nielsen-bungles-ratings-espn-1000/ . This is making me wonder what they are going to do in the future, to make sure that this does not happen again.
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