Julius.....I apologize for being blunt. But please take a break from this board. You are the most ridiculous poster since Sports Jerry in the late 1980s om WIP. It almost appears that you actually like the insults and divisive comments hurled at you.
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WISX to Flip Again?
- Thread starter atthestars
- Start date
So bye bye Chio?
So is this the “go after them while they’re all Christmas” approach? Or a beat them to the Christmas punch approach? Either way, I do t see why this go around would be any more successful than Sunny 2.0 and Now, but hey, maybe they’ve cracked the code.
So is this the “go after them while they’re all Christmas” approach? Or a beat them to the Christmas punch approach? Either way, I do t see why this go around would be any more successful than Sunny 2.0 and Now, but hey, maybe they’ve cracked the code.
Oh good. Maybe they can call it a "A Younger Approach to Today's Soft Rock." Question is: Do they kill Real tomorrow and flip to a Christmas stunt? It would be kinda stupid for them not to.
The iHeart one-size-fits-all Christmas library, I'm sure. Still, if they launch it tomorrow, it's gonna be a real pain in More FM's ass.
I wonder if they going to add Deliah?
If they really, REALLY want The Breeze to fail, then yes, they should add her. Meanwhile, 101.1 will start calling itself "Today's Breezy 101.1 More FM." Just keep adding the name of anyone who tries to get in their lane. hahaha.
An interesting connindrum for Entercom. They do have the track record of Now not really amounting to much despite a similar stunt. Can iHeart succeed where Greater Media didn’t? Or will iHeart be content where Greater Media wasn’t? New dynamics at play all around.
I hate to say it but it's kinda hilarious. WBEB should be flipping on that abandoned HD2/webstream Christmas preview right about now and start talking about it on the air. At least start putting Christmas in the listener's minds.
And put up the Christmas banner on the website as coming soon.
What if Entercom came in like "We gotta pull this Christmas thing back a little bit"? Oopsie. At any rate, it's nice to have even the most remote possibility of something interesting happening on our radio landscape. Hopefully Chio has a contract that pays him for a while even if they dump the format. Don't love him on air but hate to see (almost) any jock suffering.
Chio is good lol
There's literally no reason he couldn't do mornings on an AC station so they could very well keep him on. In fact, he's remembered as a popular personality by a lot of folks who would be in the AC demo now so it's actually a GOOD idea. Just...no more fake phone calls please. LOL.
Oh my. Which ones? Lol
Which listeners or which phone calls? LOL. (A.) Folks who remember him as a Top 40 jock and who now fall squarely into the AC demo. (B.) I seem to recall him having those fake prank calls but maybe he hasn't done that in ages.
To clarify, I respect him and hope he is able to remain on Philly radio until he decides he no longer wants to be. I'm just not a fan of his presentation since he's been on 106.1. Doing feature and personality news and contests between AC songs would probably make him a lot more relatable to me.
That's what I'm thinking. They jump to Christmas. If WBEB doesn't bite, WISX gets the Christmas crowd first and tries to hold onto them.
If WBEB does bite. Boom. Launch new AC format. Attempt to take listeners who don't want Christmas yet.
Of course, this is all based on speculation from domain registrations. So we'll see!
Can someone tell me again why it makes better business sense to flip WISX instead of WRFF? They can surely package-sell WISX with WIOQ, WUSL, and WDAS-FM, no? Meanwhile, I've heard rumors of lots of Cash for Gold commercials on WRFF. (I made that up for effect but, hey, it could be true.) While I suppose they can package-sell WRFF with WIOQ to some extent, could that possibly be as lucrative? If they're going to try Adult Contemporary, why not put it on 104.5? (Hell, they could actually call it Sunny. They probably still have the jingles somewhere. Although, I suppose they'd need a re-sing to "Four decades of Sunny music...")
Wherever it lands (if it lands at all), I hope the folks at iHeart Philly realize from history that going head-on with WBEB isn't a "hope it's lucrative enough" situation as much as it's "do or die." Just throwing the standard iHeart AC library on the air isn't gonna do it. They're going to have to put some real work into the music library.
Wherever it lands (if it lands at all), I hope the folks at iHeart Philly realize from history that going head-on with WBEB isn't a "hope it's lucrative enough" situation as much as it's "do or die." Just throwing the standard iHeart AC library on the air isn't gonna do it. They're going to have to put some real work into the music library.
An easier combo sale? A flanker to bust Entercom’s chops a bit? Beats me, but if this is really the plan and not a misdirect, there is certainly data we don’t know. Doesn’t mean it will work, but that the gamble offers enough potential upside to roll the dice.
Something about this still feels like a smokescreen. I know enough not to bet on that, but just a gut feeling. But hey, maybe The Breeze will sail into success.
Something about this still feels like a smokescreen. I know enough not to bet on that, but just a gut feeling. But hey, maybe The Breeze will sail into success.
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