With Entercom blowing up most of the underperforming AMP brand stations, is KAMP in line for a flip?
With Entercom blowing up most of the underperforming AMP brand stations, is KAMP in line for a flip?
If Entercom were to flip KAMP, the best choice would be to flip to a simulcast of KNX, because I'm sure that Entercom would want to reach out to younger demographics in markets where they don't already have an FM simulcast of their all-news stations.
If Entercom were to flip KAMP, the best choice would be to flip to a simulcast of KNX, because I'm sure that Entercom would want to reach out to younger demographics in markets where they don't already have an FM simulcast of their all-news stations.
A KNX FM could be a great News & Sports station. Enough headline news to keep you informed and enough sports to attract younger, male listeners.
Even though they will and should keep KAMP in the LA Market, I get the feeling they are not too keen on the "Amp Brand" itself, of course they don't have to worry about that with heritage brands like WPOW, WBBM, KLUC, but could "Amp" change to another branding in LA, Boston, and Detroit?
Just for fun, what do you think would be a good name with "Kiss", and "Power" taken, "WiLD" protected by IHM, and "Hot" most recently used by Rhythmic AC/Old School.
Here's some ideas:
"B"
"Q"
"Z" (Not a fan of any of the letter brands for LA)
"Now"
"Hits" (My favorite straight to the point ie: WFLC)
"Energy" (Similar purpose as Amp)
Feels like a fresh coat of paint and Morning show would help put this station closer to KIIS.
FRESH 97.1
The issue is that LA is not a good all news market and has not been for several decades.
While LA could support two newsers back in the 70's and 80's, changes in the market demographics plus the general rejection of AM by younger demos gave us two stations that by 2000 got less than three shares.
AM news stations that added FM have done it for reasons that don't exist in LA. KCBS added FM due to competition by KQED; LA has not hugely popular NPR station. WBBM added FM to protect against Merlin's all-news FM; LA has not competitor to KNX on any band.
Adding FM is not going to help in a market that is 42% Hispanic, 12% Asian, 8% Black and 10% composed of immigrants from Persia, Russia and other Middle Eastern or Eastern European nations.
Amp bills about as much as KNX. The news format is not a young format on any band. Adding FM will not increase ratings much. Total revenue will drop.
You make good points about KNX. However, my question is if Entercom plans to bring some of their other all news stations to the FM dial, whether they acquire an FM translator or flip one of their FM stations to simulcast the all news format.
Adding FM is not going to help in a market that is 42% Hispanic, 12% Asian, 8% Black and 10% composed of immigrants from Persia, Russia and other Middle Eastern or Eastern European nations.
You make good points about KNX. However, my question is if Entercom plans to bring some of their other all news stations to the FM dial, whether they acquire an FM translator or flip one of their FM stations to simulcast the all news format.
Although there is certainly plenty of news these days relevant to African-Americans, Hispanics (especially of Mexican origin), Russians and various Middle Easterners!
I can understand all-news underperforming with the immigrant demos not yet English-dominant, but it's sad if an English-language all-news station would realize no benefit from getting on FM among black listeners and those of foreign origin who are comfortable with English or even communicate in it exclusively.
Nobody has suggested that they want to put any of the news stations on FM.
I guess we're all forgetting that KAMP was launched in the heat of the Great Recession and the PPM transition, with the intention of grabbing billing from KIIS, KPWR, KLVE and other stations its listeners share audience with. It would not make any sense for Entercom to fold the station, considering it has filled a role in the market and bills well.
The Entercom block is solid in Los Angeles and I don't see any changes being made soon.