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WTOP Tops Revenue List for 2022

P

pjc1961

BIA Advisory Services released its Top 10 billing radio stations for the year 2022. WTOP leads with $69M.
WCBS New York drops to #11 while WSB Atlanta re-enters at #10.
Overall industry revenue (over-the-air plus digital) increased to $13.6B from $12.6B in 2021.
Over-the-air: $10.7B to $11B and digital: $1.9B to $2.6B.

Story link which includes 3-year trends:
radioinsight.com

WTOP Makes It Eight Years In A Row As Nation’s Top Biller As Overall Revenue Rises - RadioInsight

BIA Advisory Services has released its annual listing of the top ten billing stations in the country as part of its annual "Investing In Radio® Market Report". BIA notes that total local radio over-the-air and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6...
radioinsight.com radioinsight.com


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The list is very similar to last year. As said above, the only differences are WSB (now #10) displaces WCBS (now #11). And WBBM moves down a few notches from #4 to #8. With WCBS's slip to #11, there is no AM-only station in the BIA top 10. Every station is either FM or an AM-FM simulcast. More proof of AM's slide.

I assume KFI, KOST and KNX in Los Angeles would all be just under WCBS. KFI made the list a couple of years ago. KOST is sometimes the top rated station in LA. And we know KNX-AM-FM is Audacy's top billing station in Los Angeles.
 
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Lester_the_NightFly said:
Any idea on the profit margins for these stations?
I know it wasn't that long ago Radio was a good business to be a part.
Click to expand...

If you think forty years ago wasn't that long ago, you may be right.

To put it in context, even WTOP has been giving buyouts to some staffers:

radioinsight.com

Eight Longtime WTOP Staffers Take Voluntary Contract Buyouts - RadioInsight

After offering contract buyout offers to all full-time non-managerial staff who work in the station’s newsroom for the station, website, or website development who are 55 years or older and whose tenure with the station would add up to 65, Hubbard News 103.5 WTOP Washington VP/General Manager...
radioinsight.com radioinsight.com
 
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