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Why wasn't this tried before?

What took the Philly radio execs so long to "get it"?

WRNB - Urban AC - 6th 12+ (beating TEN other Philly FM stations!)
WRDW - Hip Hop/Rap - 11th 12+
WPPZ - Gospel - 14th 12+

All of the above are doing way better then "Max", "Mix", "Jammin' Gold" "Y100" and "The Point" ever did.

Why didn't these flips occur years ago?
 
> What took the Philly radio execs so long to "get it"?
>
> WRNB - Urban AC - 6th 12+ (beating TEN other Philly FM
> stations!)
> WRDW - Hip Hop/Rap - 11th 12+
> WPPZ - Gospel - 14th 12+
>
> All of the above are doing way better then "Max", "Mix",
> "Jammin' Gold" "Y100" and "The Point" ever did.
>
> Why didn't these flips occur years ago?

Cause those formats werent as popular then as they are now.
 
> > What took the Philly radio execs so long to "get it"?
> >
> > WRNB - Urban AC - 6th 12+ (beating TEN other Philly FM
> > stations!)
> > WRDW - Hip Hop/Rap - 11th 12+
> > WPPZ - Gospel - 14th 12+
> >
> > All of the above are doing way better then "Max", "Mix",
> > "Jammin' Gold" "Y100" and "The Point" ever did.
> >
> > Why didn't these flips occur years ago?
>
> Cause those formats werent as popular then as they are now.
>

SCRHack - short, sweet and to the point as usual!:)
 
> What took the Philly radio execs so long to "get it"?
>
> WRNB - Urban AC - 6th 12+ (beating TEN other Philly FM
> stations!)
> WRDW - Hip Hop/Rap - 11th 12+
> WPPZ - Gospel - 14th 12+
>
> All of the above are doing way better then "Max", "Mix",
> "Jammin' Gold" "Y100" and "The Point" ever did.
>
> Why didn't these flips occur years ago?
>

Why did I click on this post? Please don't make me vomit......



Hey, just because it's true doesn't mean I have to like it.
 
yea what was the point of this post...

incase u havent read y-100 was the most profitable of radio-ones philly stations.

ratings do not tell the whole story.

-first of all, 1/3 of alternative listeners cant be reached by land line

-they dont tell how profitable a station is
 
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