Wheaties: The Beer Of Champions? That could very well be a slogan you hear soon, as General Mills announced today that it’s getting into the beer game with a craft beer it’s calling HefeWheaties.
The new limited-edition Hefeweizen beer is the result of a partnership between Wheaties and Minnesota-based craft brewer Fulton,
General Mills announced in a blog post.
But have no fear beer lovers, Wheaties cereal isn’t actually in the new beverage — though of course, plain old wheat is a very important ingredient in Hefeweizen-style beer, which is brewed with over 50% malted wheat.
