99x, take note...
ok- here goes...
the reason those bands atlantamoi listed don't pull strong ratings is this: most fans of the indie/brit pop/ college radio genre don't listen to radio. ever. great music doesn't always equal great radio. 99x is already playing bloc party, interpol, kaiser chiefs, the bravery and combining it with the roots of the smiths, stone roses, the cure, etc. but it's only sunk their ratings even lower. while i'd like to hear more music like the jealous sound, against me!, deltron 3000, dillinger esacpe plan, etc. it's not gonna boost ratings.
however, one of my favorite bands and an atlanta hometown fav, mastodon is leading the way of the new goldmine in music: hardcore and metal.
i'm not talking about hardcore the way people think of when they listen to old stuff like minor threat and not metal like dragon force or crappy metallica - the new wave of hard music is selling clothes, concert tickets, and ads like crazy.
it's not stupid music either - most everything is built off of experimental jazz scales and using vocals as an instrument. fuse tv caught on to this and they're now a more followed music channel than any of mtv's spinoffs (mtv 2, mtvurban, etc) as far as the cash cows of teens with nothing to spend their money on other than cds & band shirts.
hell, there's even a whole subgenre in hardcore known as fashioncore and if those kids are willing to spend $200 bucks on a pair of jeans (which they totally are... ick) then that's what you should be pushing to your advertisers: hey, these kids are willing to burn money, so we'll play their music and you buy our commercial airtime.
just a thought. jay harren needs to get out of the mjq brit pop night and head over to lenny's, swayze's, tight pockets, and also check out the online communities on myspace.com try out mastodon's page first and look at the bands their fans are listening to.
but then again, what do i know. i'm just a 24 year old out there every weekend honing my marketing skills by staying on top of what's new.
> >Why do you think more people are listening to the other
> stations ?
>
> If 99X does have bad ratings, why not actually try playing
> some decent new music and see what happens? Load up the
> playlist with Block Party, VHS or Beta, Louis XIV, The
> Bravery, Kasbian, Kaiser Chiefs, Interpol, Libertines etc.
> I mean, good god, why does all of their new rock have to
> sound so stitled and boring?
>
> I always thought alternative music was best when it was fun.
> Hell, I'm 40 freakin' years old and wish they'd play new
> bands with a sense of humor and spunk. But I live in a pipe
> dream. Plus, I'm sure my age is about 2.4 times too high
> for their research. heh heh.
>