The Sports Hub is the top revenue radio station in Boston and the 5th top revenue radio station in America .
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WBZ FM Boston $$$$
- Thread starter shutupandlisten
- Start date
Beasley knew what they were doing when they traded Magic 106.7 for The Sports Hub!
Probably because of the revenue they get from their play by play sports coverage, since most of the commercials broadcast during those games (Patriots, Bruins, Celtics and Revolution) are also heard on other stations in other parts of New England that carry the games.
As a result, they can charge much more money for spots heard during those games since these commercials will be heard not only in Boston, but also on about a dozen other stations throughout New England (Bruins and Celtics) or up to four dozen other stations in the region (Patriots).
But then again, the station probably has huge expenses because of those sports rights.
As a result, they can charge much more money for spots heard during those games since these commercials will be heard not only in Boston, but also on about a dozen other stations throughout New England (Bruins and Celtics) or up to four dozen other stations in the region (Patriots).
But then again, the station probably has huge expenses because of those sports rights.
Speaking to a radio CEO this week, he doubted if they are making a profit....even with the big billing number.
The rights-fee for three major sports is pretty pricey.
The one team EEI has is locked in till '27 or something, probably for a hefty price but not as much as before, perhaps. They have their own Sox network for some money. Audacy has other baseball and other sports team flagships with hefty contracts across the country.
The BIA data is only for local revenue.
WBZ-FM appears to have recently shut off their HD2 channel. It was "Hubcast", sports podcasts and reruns of some of the main HD1 programming at different times.
anyone have enough data to say if Beasley is close to hitting the 40% cap on advertising revenue in the market?
The cap only applies when a sale is involved. If an operator assembles a cluster that meets the cap limits, but later improves its competitive position to where they exceed the "time of transfer" cap, they don't have to spin off stations.
In Boston, the FCC focused on share of sports audience and revenue. If the sale had all gone to the group buyer, they would have had nearly 100% of the sports audience and revenue.
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