KERO, the Bakersfield, Calif., ABC affiliate owned by The E.W. Scripps Co., has promoted Veronica Placencia to news director, effective immediately.
Placencia served most recently as an interim leader of the newsroom, having joined KERO in 2019 as assistant news director. In this role, she launched the station’s equity, diversity and inclusion (EDI) committee, which is responsible for engaging employees around Scripps’ EDI initiatives within the newsroom. She also leads the station’s community board, which helps build a foundation of trust between the station and the communities it serves within Kern County.
