When Cox flipped 93.1 to Easy, it almost seemed like a foolish mistake. After all, they were the second banana to the monster at the time, Lite. But Cox did it right. Lots of TV ads and a flip to Christmas when they first came on the air. Then, it was just slow and steady. They started with a few Johnny Mathis' and Barbra Streisand's mixed in and slowly phased them out and hipped up the place.
Then Entercom got ownership of Lite. Cuts happened. (I mean, how many stations actually had a live overnight host? And weekend jocks that carried the same shift both Saturday and Sunday and who were considered part of the staff, like full timers?) They fired Rob Sidney who basically was the reason for that station and it's success. Wasn't he there like 30 years? Ratings slipped, morale dropped.
Now, in the latest ratings, although Lite still has good cume, the share isn't anything it was way back when. WFEZ is now the market's top station. And knowing Cox, they plan to keep it that way.
But wait! Cox is no longer actually Cox. So, we'll see what happens in the AC wars in Miami.
(Yes, my headline of "death" is far from where Lite is, but it's definitely "sick.")
Then Entercom got ownership of Lite. Cuts happened. (I mean, how many stations actually had a live overnight host? And weekend jocks that carried the same shift both Saturday and Sunday and who were considered part of the staff, like full timers?) They fired Rob Sidney who basically was the reason for that station and it's success. Wasn't he there like 30 years? Ratings slipped, morale dropped.
Now, in the latest ratings, although Lite still has good cume, the share isn't anything it was way back when. WFEZ is now the market's top station. And knowing Cox, they plan to keep it that way.
But wait! Cox is no longer actually Cox. So, we'll see what happens in the AC wars in Miami.
(Yes, my headline of "death" is far from where Lite is, but it's definitely "sick.")