The PROBLEM with FreeFM

[brian71]

The overwhelming majority of FM talk stations historically try to appeal to a younger demo to get their big ratings bonanza. The problem is that instead of trying to get the younger demos that LIKE talkradio, they try to get the younger demos that DO NOT listen to traditional talkradio by airing nonsense topics (why does Walt Sabo come to mind). Unfortunately the younger demos that don't normally listen to talkradio are so shallow and superficial that the only way to appeal to them is with nonsense talkradio on FM. The knife in the heart of this format is that these non-traditional talk listeners are small in number and are VERY FICKLE, just like the music radio listener. As a matter of fact, the music radio listener and the superficial talk listener are basically one in the same. THAT fact means FM talk, the way it has been engineered over the last 10 years, will never fly.

 

[livingfruitvirus]

I think the problem is a lot of hot talk hosts have to be funny in order to appeal to a younger audience, and most of them are hideously unfunny.

 

[radioduck]

> The overwhelming majority of FM talk stations historically
> try to appeal to a younger demo to get their big ratings
> bonanza. The problem is that instead of trying to get the
> younger demos that LIKE talkradio, they try to get the
> younger demos that DO NOT listen to traditional talkradio by
> airing nonsense topics (why does Walt Sabo come to mind).
> Unfortunately the younger demos that don't normally listen
> to talkradio are so shallow and superficial that the only
> way to appeal to them is with nonsense talkradio on FM. The
> knife in the heart of this format is that these
> non-traditional talk listeners are small in number and are
> VERY FICKLE, just like the music radio listener. As a matter
> of fact, the music radio listener and the superficial talk
> listener are basically one in the same. THAT fact means FM
> talk, the way it has been engineered over the last 10 years,
> will never fly.
>

 

[Magic91derful]

It has to be compelling...I don't hear it


> I think the problem is a lot of hot talk hosts have to be
> funny in order to appeal to a younger audience, and most of
> them are hideously unfunny.
>

 

[GeorgeJetson]

> It has to be compelling...I don't hear it
>
>
> > I think the problem is a lot of hot talk hosts have to be
> > funny in order to appeal to a younger audience, and most
> of
> > them are hideously unfunny.
> >
>
They keep experimenting and it sounds like a train wreck at times. They think us listeners are stupid. With current events the way they are, FREE FM- needs to be more political. **** It has to be that way, or else it will just be another accident waiting to happen....... The big question here is; can they do politics without making us all fall asleep? Also with too many people in the studio, it takes time away from callers. The caller should be the star of the show....

 

[FTL_Ian]

> The big
> question here is; can they do politics without making us all
> fall asleep? Also with too many people in the studio, it
> takes time away from callers. The caller should be the star
> of the show....
>

They can't. But we can.
Ian<P ID="signature">______________
Free Talk Live: The talk show where YOU control the topic!
http://www.freetalklive.com
</P>