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Sports Illustrated Layoffs

Kelly A said:
But wait, other than the brand name, what would Disney be buying? It's been stripped to the bones, and now the bones are found bleached in the sun.
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at this point, just the brand itself as in the IP, they could move the articles that on the ESPN+ portal of the site to that and keep ESPN+ as a video streaming only site while SI could become ESPN's answer to paywall sites like the Athletic and if ESPN the Magazine is still being make, they should merge it into SI and rebrand the ESPN mag to SI.
 
Will_H_69_9 said:
at this point, just the brand itself as in the IP, they could move the articles that on the ESPN+ portal of the site to that and keep ESPN+ as a video streaming only site while SI could become ESPN's answer to paywall sites like the Athletic and if ESPN the Magazine is still being make, they should merge it into SI and rebrand the ESPN mag to SI.
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ESPN the Magazine was killed off years ago.
 
Will_H_69_9 said:
at this point, just the brand itself as in the IP, they could move the articles that on the ESPN+ portal of the site to that and keep ESPN+ as a video streaming only site while SI could become ESPN's answer to paywall sites like the Athletic and if ESPN the Magazine is still being make, they should merge it into SI and rebrand the ESPN mag to SI.
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The fact that SI has struggled to the point of now fading away into history, would be in itself a good indicator of consumer interest in sports magazines. Companies like Disney are looking to get ahead of the curve when it comes to media acquisitions, not spend money to go back in time.
 
Kelly A said:
The fact that SI has struggled to the point of now fading away into history....
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Did you read the article in the OP? That's not the correct characterization of the situation.

The problem isn't SI. It's the company that owns the distribution contract.

The layoffs come amid an ongoing dispute between Authentic Brands Group and the Arena Group, the two companies atop an unusual ownership structure for Sports Illustrated. ABG, which owns the brand, is a licensing company that owns the brands of celebrities such as Marilyn Monroe and Elvis Presley. Arena Group pays ABG $15 million a year for the rights to publish Sports Illustrated in print and online.
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Meanwhile Barstool Sports is a multi-billion dollar business. Another old magazine brand was just purchased by two country singers.

www.fieldandstream.com

The Legend Lives

Country-music stars Eric Church and Morgan Wallen welcome readers to the all-new Field & Stream.
www.fieldandstream.com www.fieldandstream.com
 
TheBigA said:
Did you read the article in the OP? That's not the correct characterization of the situation.

The problem isn't SI. It's the company that owns the distribution contract.



Meanwhile Barstool Sports is a multi-billion dollar business. Another old magazine brand was just purchased by two country singers.

www.fieldandstream.com

The Legend Lives

Country-music stars Eric Church and Morgan Wallen welcome readers to the all-new Field & Stream.
www.fieldandstream.com www.fieldandstream.com
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I read the story about Morgan Wallen & Eric Church and their purchase of Field & Stream. They are going to publish the print edition only twice a year.
They might succeed, because F&S can print photos of beautiful outdoor scenes that are visually very appealing, and readers can hold that in their hands. F & S writes feature stories ; they don’t depend on breaking news. It’s magazines that publish print versions of breaking news stories that can be in trouble. JMO.
 
TheBigA said:
Did you read the article in the OP? That's not the correct characterization of the situation.
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I was responding to Will_H's suggestion that Disney could pick up the rights to SI.
TheBigA said:
Meanwhile Barstool Sports is a multi-billion dollar business. Another old magazine brand was just purchased by two country singers.
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That's great. Even celebrities or recording artists make poor business decisions. Unless there is a plan to digitize and actively promote it as a destination for sports, or whatever, trying to print and publish an actual magazine is meeting the same fate as the Dodo.
 
Kelly A said:
That's great. Even celebrities or recording artists make poor business decisions. Unless there is a plan to digitize and actively promote it as a destination for sports, or whatever, trying to print and publish an actual magazine is meeting the same fate as the Dodo.
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They're looking to a much broader use of the brand name. Into areas where they already have experience:

The country music superstars announced their acquisition of Field & Stream magazine on Thursday, sharing plans to relaunch the outdoor brand as a biannual print magazine, refreshed digital platform, clothing company and — fitting for the artist duo — a music festival.
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MSN

www.msn.com

This gets back to what I always say about having multiple revenue streams. Not just a print magazine or even a news service. These artists have had great success with paid fan clubs and branded clothing. Barstool Sports is doing the exact same thing. They've expanded into the branded sports bar business.

www.barstoolsports.com

It's Safe To Say The Barstool Bars Are A Celebrity Hotspot After Zach Bryan, Alex Cooper, And Dave Were All Spotted Last Night

It's time we talk about what we witnessed at the Barstool bars around the country last night. I consider myself relatively qualified to talk about this considering my age as a robotic blogger (∞) and ...
www.barstoolsports.com www.barstoolsports.com

Take a successful brand, and apply it to other businesses. That's what I'm talking about. Same thing with radio stations. Take an established brand and turn it into an experience beyond the typical 14 minute commercial stopsets.
 
Hardfork from the NY Times is one of my weekly regular podcasts. For those confused about changes in the media industry, these guys do a great job of explaining the evolving media landscape involving newspapers, magazines, and other forms of traditional media:
 
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